Bang College of Business The difference between needs, wants and demands and the various factors that influence human consumption. Monandniso Tursunova ID: 20111449 MKT 3140: Intermediate to Marketing Dr. Kim Chung 20.02. 2012 Outline 1. Introduction a) The concept of needs wants and demands. b) The factors influencing the consumption behavior 2. Body a) Maslow’s Hierarchy of needs b) The difference between the demands and wants 3. Conclusion
Words: 4711 - Pages: 19
is the world's second largest restaurant chain (as measured by sales) after McDonald's, with 18,875 outlets in 118 countries and territories as of December 2013. The company is a subsidiary of Yum! Brands, a restaurant company that also owns the Pizza Hut and Taco Bell chains. KFC was founded by Harland Sanders, an entrepreneur who began selling fried chicken from his roadside restaurant in Corbin, Kentucky, during the Great Depression. Sanders identified the potential of the restaurant franchising concept
Words: 2957 - Pages: 12
1. Introduction "When I created Chipotle in 1993, I had a very simple idea: Offer a simple menu of great food prepared fresh each day, using many of the same cooking techniques as gourmet restaurants. Then serve the food quickly, in a cool atmosphere. It was food that I wanted, and thought others would like too. We've never strayed from that original idea. The critics raved and customers began lining up at my tiny burrito joint. Since then, we've opened a few more." --Steve Ells, founder and
Words: 3817 - Pages: 16
MEETING SCRIPTS The Executive Meeting’s Script for The Safari Laundry Sdn. Bhd. Chair : Izzah Nur Fatimah binti Md. Derham - (Managing Director) HRM : Siti Nur Farahin binti Ramli - (Human Resources Manager) OM : Atirah Amalina binti Anuar - (Operation Manager) MM : Nurul Asyikin binti Mokhtar - (Marketing Manager) FM1 : Aini Zulaikha binti Abdul Jamai - (Financial Manager 1) (Secretary) FM2 : Noratikah Nadzirah binti Mohd Jamal - (Financial Manager 2) Chair: Assalamualaikum and very
Words: 3670 - Pages: 15
When the founder of the Subway Restaurant,respected Mr Fred DeLuca with his partner Dr. Peter Buck opened the first shop in Bridgeport,CT in 1965,this company has already become a strong and energetic single entity among all the well-known competitors,its growing trait exists in a total of close to 35,000 units located in 98 different countries.In fact,such a scale of development, not just a simple number, it shows the subway broad market presence, and the ability to explore the market, and that
Words: 5915 - Pages: 24
Jagdish N. Sheth Goizueta Business School, Emory University, Atlanta, Georgia, USA, and E-marketing: opportunities and issues 611 Received October 2004 Revised June 2005 Accepted July 2005 Arun Sharma School of Business, University of Miami, Coral Gables, Florida, USA Abstract Purpose – E-marketing is growing at a dramatic pace and is significantly impacting customer and business market behaviors. As a result, most firms have started developing e-marketing strategies for the web. However, the
Words: 5666 - Pages: 23
& assigning us with such an interesting as well as educative topic for this assignment. This has been a worthwhile experience as we got to learn many new things regarding measuring customer satisfaction with technological encounter on restaurant business perspective. Last but definitely not the least; we would again like to thank our course instructor especially for his kind cooperation, suggestions and support to improve our overall performance without which this task would not have been possible
Words: 4717 - Pages: 19
This report focuses on Malaysia. Some of the key issues that I would like to highlight in this forum are: the influence of globalization on International Business Trade for Malaysia, the roles of ASEAN Free Trade Agreement (AFTA) policies for ASEAN trade collaboration and competition, the macro environmental factors that international business should focus upon before launching market expansion, the roles of government in supporting international trade such as Foreign Direct Investment, how government
Words: 4960 - Pages: 20
McDonald’s Corporation April Hahnfeld Analyst July 18, 2010 HOLD • Threat of Competition: High • Threat of New Entrants: High • Threat of Substitution: Low-Moderate • Power of Suppliers: Low • Power of Buyers: Low • Best profit margin in the industry • Moderate Leverage • Good dividend yield and earnings growth • Attractive per-share earnings growth due to large share repurchases • Significant internal exposure and shareholder focus • Commodity cost risks • Extremely competitive industry
Words: 6488 - Pages: 26
ANALYSIS OF GLOBALIZATION TRENDS AND ITS IMPACT ON THE REFLEXIVE SOCIETY AND ON THE DEVELOPMENT OF RETAIL INDUSTRY Michael Adiwijaya Lecturer Staff, Petra Christian University Surabaya S. Pantja Djati Lecturer Staff, Petra Christian University Surabaya ABSTRACT Globalization is continuing process which could not be avoided by every nation in this world where the globalization trends contribute big impact toward society life and toward the development of retail industry. The impact
Words: 3683 - Pages: 15
