DECEMBER 2014 INTERNATIONAL MARKETING STRATEGY – PRE-ISSUED CASE STUDY & GUIDELINES Important notes for candidates regarding the pre-prepared case study The case study is designed to assess knowledge and understanding of the International Marketing Strategy syllabus in the context of the relevant case study. The examiners will be marking candidates’ scripts on the basis of the questions set. Candidates are advised to pay particular attention to the mark allocation on the examination paper and to
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Papa John’s Pizza John Schnatter began selling pizzas out of the back of his father’s tavern in 1983, and opened the first Papa John’s one year later. He began to grow Papa John’s on the ideas of superior customer service, a quality product, and keeping a limited menu. As of 2012, Schnatter has grown Papa John’s to the third largest pizza chain in the world. Over time Schnatter has realized that he must expand his menu to keep up with the other pizza chains. He has also had to keep up with
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Domino’s Pizza in the Harlem Community. Domino’s Pizza Parlors have four to five stores in Harlem between the East and West side. Harlem is now a melting park of different cultures, races, religions and socio-economic backgrounds. In the past when people thought about West Harlem, they would think in terms of African Americans now Harlem has people from the Caribbean, Africa, and Caucasian people from America and Europe. East Harlem use to be thought of as Puerto Rican with the nickname
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International pizza restaurant Domino’s Pizza experienced drastic changes after the first Quarter of year 2010. Domino’s was having one of the largest sales growths in the history of fast food restaurants. Changing not only company’s products by introducing new recipe, but also changing its marketing strategies as well as improving its online and mobile technology infrastructure created a huge turnaround. Today, Domino’s is the second largest pizza restaurant chain in the world with the fourth
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John’s and Pizza Hut used the ‘Back To The Future’ movie theme for their commercial. Pizza Hut’s commercial was first aired back in 2008. In the commercial, two teenage boys travelled in time from 1989 to 2015. They found that the word was very different and the only thing that hasn’t changed was Pizza Hut. Last year, on the other hand, Papa John’s decided to use the opposite approach in their commercial and travel back in time to the 80’s. They had an offer where if you buy a large pizza for the regular
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from its competitors. John Schnatter took the basic concept of product differentiation and positioning to new heights as he created a strong global brand, which had an unprecedented track record of success and customer loyalty over its competitor’s pizza products. This case analysis will examine the company’s initial meteoric growth, leveling performance in recent years while attempting to foreground the challenges faced by Papa John’s and evaluate the strategic options and possible responses to
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Pizza Pizza is a popular commodity, acclaimed by people with its rich sauces, succulent cheeses, and delicious meats. Pizza began its significance; back in B.C. as a flavored flatbread in the Mediterranean region of Italy. It was believed that poor ancient Greeks only made pizza because it was affordable. Pizzerias subsequently began to spread internationally by the turn of the nineteenth century, especially in the United States alone. Currently, pizza is one of the world’s most favorite necessities
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embodies our pizza’s qualities. By introducing our very own “Pizzazzy” wrapped around pizza, it unleashes a new variety of scrumptious food to crave for. * Description of the Logo Figure 1.1 Description of Logo Business Logo “Pizzazzy” logo consists of a graphic representation of the product itself. The picture interprets scrumptious pizza wrapped around. The font for “Pizzazzy Pizza” illustrates ease and as to the hue rendered it gives off insatiable flow of energy.
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1,272,666 | 1,036,696 | 1,429,980 | mark adjust trial rate high | 1.99% | | | | | Trial HH med | 1,038,911 | | | | | Trial HH low (5%) | 846,282.53 | | | | | Trial HH high (15%) | 1,167,330.53 | | | | | 1.A Pizza Forecast (Volume and Revenue) Based on scenario and penetration rate Price $12.38 | Excellent product | Average product | Penetration | Med 11% | Low 5% | high 15% | Med 11% | Low 5% | high 15% | Trial Vol (HH) | 1,038,911 | 846,282.53 |
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Chapter 1 Competing with Operations DISCUSSION QUESTIONS 1. Answering this question demonstrates that processes underlie all of our jobs. What might be surprising is how many students would put their job in the category of “other,” suggesting that many jobs do not fall neatly into any one functional area. Perhaps many in the “other” category might best be called “operations” on further reflection. Customers, both internal and external, are part of each process, and the goal is to
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