rate in the early 21st century.1* However, this is not a book about McDonald’s, or even about the fastfood business,2 although both will be discussed frequently throughout these pages. I devote all this attention to McDonald’s (as well as to the industry of which it is a part and that it played such a key role in spawning) because it serves here as the major example of, and the paradigm for, a wide-ranging process I call McDonaldization3—that is, the process by which the principles of the fast-food
Words: 9634 - Pages: 39
FACTORS RELATED TO CONSUMERS’ PREFERENCES OF FAST FOOD PRODUCTS IN BANGLADESH: A CASE STUDY Dr. Nazrul Islam Professor, Department of Business Administration East West University, Dhaka, Bangladesh Fax: 880-2-8812336 Email: nazrulislam@ewubd.edu G. M. Shafayet Ullah MBA Student East West University, Dhaka, Bangladesh Email: shafayet_ewu@yahoo.com & Syed Tufikul Bary Abu Nasim MBA Student East West University, Dhaka, Bangladesh Email: syed.nasim.bd@gmail.com
Words: 10438 - Pages: 42
Soft drink industry: The Soft Drink Industry is primarily engaged in manufacturing non-alcoholic, carbonated beverages, mineral waters and concentrates and syrups for the manufacture of carbonated beverages. Soft drink industry is very profitable, mainly for the concentrate producers than the bottler’s. The leading players of the market are Coca-Cola, Pepsi Cola, and Cadbury Schweppes. In this industry, fierce rivalry between dominant producers Coca-Cola & Pepsi and the bargaining power of
Words: 2028 - Pages: 9
PROJECT REPORT MARKETING STRATERGIES WITH REFERENCE TO KENTUCKY FRIED CHICKEN [pic] Submitted by- Rohit Ahuja 0791491708 BBA (gen) SEM 3 CERTIFICATE This is to certify that Rohit Ahuja student of MSI of course BBA Batch (2008-2011), has completed her research work titled “Marketing Strategies of PVR Cinemas” under my guidance and supervision .The work submitted is genuine and authentic. Certificate PARAMVEER ACKNOWLEDGEMENT
Words: 7742 - Pages: 31
Case Study #1 1 Perfect Pizzeria – A Not-So Perfect Organization In the case study Perfect Pizzeria, the area supervisor has many problems that need his attention. The largest appears to be the organization. In this case study I will assume that the area supervisor has the authority to affect change within his organization (i.e. he is the franchise owner). Being in an area with few job opportunities should give him the perfect opportunity to recruit bright, ambitious, and motivated people
Words: 2328 - Pages: 10
aspiurations it is aiming for.It is basically emphasizing towards being able tio deliver efficiently and thus pave the way for fulfilment of its goals.It also strives to provide great comfort to its customers by this vision statement. Ans 3 – CASE STUDY About the product , The mushrooms are one of the healthiest foods
Words: 1337 - Pages: 6
Abstract The fast food industry mostly known as a quick service industry, is constantly growing at a rapid pace in hopes of keeping up with the demands of the market. As the routines of families and single family households have become more and more chaotic, they are looking for quick meals as a substitute for dining out and cooking at home. Due to such craze, fast food restaurants such as Taco Bell, have gained a top position in the industry where customers can have a hot quick meal in a flash
Words: 1342 - Pages: 6
the results of the questionnaire, Horsens was pointed out as the most attractive and suitable city to open a new Subway restaurant. The competitive situation is also analyzed. In doing so, the overall competitive situation within the fast food industry is assessed. Furthermore, three main competitors, namely McDonald‟s, Burger King and Sunset
Words: 25065 - Pages: 101
Restaurants: Do Healthy Menus Mean Positive Financial Performance? A Case Study of Chipotle Mexican Grill An honors thesis presented to the Department of Accounting, University at Albany, State University of New York in partial fulfillment of the requirements for graduation from The Honors College. Cara N. Veneziano Research Advisor: Raymond K. Van Ness, Ph.D. May, 2013 Abstract The purpose of this study is to assess the consequences of offering healthy menus versus providing
Words: 4137 - Pages: 17
customers Impact of incentives to employees Effective Customer care Hotel guest satisfaction Factors to develop tourism in your place Problems that occur in hotel and restaurant Hospitality Generally, hospitality refers to jobs in the hospitality industry, such as hotels, restaurants, catering, resorts and casinos as well as other hospitality positions that deal with tourists. Hospitality involves the relationship process between the hotel and a guest. It also involves the act of being hospitable
Words: 480 - Pages: 2
