1. Comment on the business model and marketing mix of Amul which have led to its business success. Amul’s business model was nothing like that had taken place before. From the encouragement of freedom fighter Sardar Vallabvai Patel, the exploited dairy farmers from Kaira District formed Kaira District Cooperative Milk Producers Union Ltd. The cooperative was formed with two societies and the initial daily collection of milk was a mere 250 liters. This was the Anand model which later adapted to
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LEB Exam 2 Review Cases: * In re Sept. 11 Litigation (S.D.N.Y. 2003) (Class action lawsuit) – Negligence – Duty of Care * Families of people who died in the attack sued American Airlines and Aviation security companies who were responsible for on-the-ground security in the Boston airport on 9/11 * Argued that they were carless in screening passengers * D’s defense: no duty to the victims in New York because this type of event has never happened in the past *
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In Praise of the Purple Cow Remarkably honest ideas (and remarkably useful case studies) about making and marketing remarkable products. From: Issue 67 | January 2003 | Page 74 | By: Seth Godin [pic] For years, marketers have talked about the "five Ps" (actually, there are more than five, but everyone picks their favorite handful): product, pricing, promotion, positioning, publicity, packaging, pass along, permission. Sound familiar? This has become the basic marketing checklist, a quick way
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The Future of Same-Day Delivery: Same as the Past? Although home delivery of pizza has been successful in the United States, most other sameday delivery efforts have failed. The same-day delivery battle has again heated up with Amazon, Walmart, and eBay launching major efforts to implement same-day delivery. Amazon has a new game. Now that it has agreed to collect sales taxes, the company canlegally set up warehouses right inside some of the largest metropolitan areas in the nation. Why would
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Industry Analysis: Soft Drinks Meghan Deichert, Meghan Ellenbecker, Emily Klehr, Leslie Pesarchick, & Kelly Ziegler Strategic Management in a Global Context February 22, 2006 Industry Analysis: Soft Drinks Barbara Murray (2006c) explained the soft drink industry by stating, “For years the story in the nonalcoholic sector centered on the power struggle between…Coke and Pepsi. But as the pop fight has topped out, the industry's giants have begun relying on new product flavors…and looking to
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Childhood obesity is a growing problem with many possible causes and solutions. Some argue that fast food advertising should be banned, others argue that more physical activity would cure the problem and then there are those who blame the parents, arguing that it is their responsibility to monitor and teach their children to eat appropriately. Children spend a large portion of the year in school consuming many of their daily calories from school lunches; something must be done to make the food they
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Certified Public Accountants’ Responsibility to Clients and the Profession Abstract The professional responsibilities of a Certified Public Accountant (CPA) to their clients were investigated. The responsibilities were determined by the American Institute of Certified Public Accountants Code of Professional Conduct. Specifically, Rule 102 regarding integrity and objectivity was used to determine what constituted as integrity and objectivity in the practice of a CPA acting as the moral conscience
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relatives living in their countries of origin. Migrants are vital in carrying out all the unwanted jobs that are dirty, difficult and dangerous and provide services the current lifestyle of many Europeans demand such as childcare, house cleaning and pizza delivery that cannot be easily replaced by locals. They also fill in jobs in sectors such as farming, road repairs and tourism-related services and are in demand in the fast moving IT sector, as more highly skilled migrants are required. However,
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the attention of foreign companies, showing their interest to enter India, Retailing in India is witnessing a radical transformation. The increase in the number of retail chains across the country is an indication that retailing is emerging as an industry and will boom in a big way in the near future. Retailing like any product does follow a life cycle. India is currently at a stage where customers needed variety in products and retail formats. At present, the contribution of retailing is just about
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collective bargaining agreement. The Cornell University School of Law defines collective bargaining as the process of negotiating the conditions of employment between a group of employees and their employer (Cornell University Law School). In most cases, the employees are represented by a labor organization or union. The union bargains with the employer over such categories as compensation, personnel policies and procedures, employee rights and responsibilities, employer rights and responsibilities
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