PROJECT REPORT ON PIZZA HUT Submitted By: * Shruti Bhatia (70) * Vikas Bansal (88) * Vipul Agarwal (90) * Dhruv Sahni(22) * Neha(42) * Aakanksha Vashistha(1) INDEX S. NO | PARTICULARS | PAGE | 1. | Pizza Hut – The Introduction | 3-5 | 2. | Ansoff Matrix | 6 | 3. | Quality Management | 7 | 4. | Perceptual Mapping | 8 | 5. | Technological Changes | 9-11 | 6. | Pizza Hut Service Quality Dimensions | 12--13 | 7. | Chase Strategy | 14 | 8. | SWOT | 15
Words: 4898 - Pages: 20
ADVERTISING TERM REPORT ON PIZZA HUT MARKETING PLAN & AD CAMPAIGN Table of Contents EXECUTIVE SUMMARY 1 HISTORY 2 INTRODUCTION 3 PIZZA IN PAKISTAN 3 Mission Statement : 4 Vision: 4 Objective & Goals: 5 Current Market Situation: 5 Other Leading Brands: 5 OBJECTIVE: 6 Segmentation: 6 Target Markets: 6 Positioning: 7 SWOT ANALYSIS: 7 Strength: 7 Weakness: 7 Opportunities: 7 Threats: 7 MARKETING STRATEGY: 8 1. PRODUCT 8 2. PRICE: 8 Pizza Hut Iftar Deal 2011 – All
Words: 3531 - Pages: 15
QUESTION 2: Initially, how did Renee Kershaw choose to use her pizza operation to compete with off-eateries? What were her competitive priorities? To compete with off campus eateries, Renee Kershaw had conducted surveys to determine customer need and market trends. The surveys show the student was not satisfied with the food services. That’s why the student consumed food off campus. In response Renee Kershaw had made several changes to improve its operation and compete with off-campus eateries
Words: 497 - Pages: 2
Manager of Pizza Hut SM Cebu. She was a very strict manager because she wants that everything is perfect. So as a trainee I feel frighten to her. On my first week, I can really feel the pain in my legs and feet. On that first week of my OJT I wanted to quit, because I feel exhausted after my shift. But I pursue to continue to have my OJT because it is for my own good. Ms. Emily assigned me at making the pizza which is pretty cool for me because I really want putting toppings in the pizza. At first
Words: 280 - Pages: 2
Marketing Plan For Product Line Marketing Essay This report presents the market plan of Pizza Hut. In this marketing plan the toppings of Pizza Hut Pizza’s have been extended to ‘Halal’ Meet toppings. This report consists of Situational Analysis, Market Summary, Competition, product offering, distribution, Market Strategy and control. Situational analysis provides the brief history of Pizza Hut and depicts the situation of the industry in term of product offerings and competition. It explains that
Words: 1676 - Pages: 7
SUMMARY The research report includes my research about Pizza Hut to analyze the consumer behaviour and the preference towards a brand. In this research I conducted a customer analysis in which I asked the customers their preferences regarding their eating habits as well as factors that promote them to select a particular place for eating out. I also asked them their experiences in Pizza Hut, every time they visit. The factor which make pizza hut a choice of eating restaurant. Through this report
Words: 1854 - Pages: 8
Introduction Pizza Hut was started in 1958, by two brothers in Wichita, Kansas. Frank and Dan Carney had the idea to open a pizza parlor. They borrowed $600 from their mother, and opened the very first Pizza Hut. In 1959, the first franchise unit opened in Topeka, Kansas. Almost ten years later, Pizza Hut would be serving one million customers a week in their 310 locations. In 1970, Pizza Hut was put on the New York Stock Exchange under the ticker symbol PIZ. In 1986, Pizza Hut introduced delivery
Words: 4640 - Pages: 19
Pizza Hut History The Pizza Hut story began in 1958 in Wichita, Kansas where two brothers, Danny and Frank Caney, opened their first restaurant. Within one year, they franchised their first unit. In 1968, the company entered the international market with a store in Canada. The following year stores opened in Australia, Mexico and Germany. In 1977, Pepsico, leader in the snack and beverage industry acquired Pizza Hut, initiating its entrance into the restaurant industry. At that point in
Words: 2696 - Pages: 11
the eastern parts of the United States • Pizza was predominantly a dinner food, sometimes considered as a snack. Thus emphasizing that demand was specifically skewed during particular time periods of the day. • Pizza generally conceived as eat-at-home food, especially since the advent of in-home rental videos and increasing number of baby boomers with small children. • Preferred delivery systems to eat-in or carry-out pizza outlets. • According to franchisees, customers
Words: 321 - Pages: 2
……………………………………………… 10 Offered facilities and Amenities …………………………………… 11 E. Marketing Strategy ……………………………………………………… 12 Price List ……………………………………………………... 13 Banner ……………………………………………………………… 15 Logo ……………………………………………………………… 16 INTRODUCTION Pizza World is a fast food restaurant located in Monumento. We come up to build this food establishment because this is one of the popular and center place in CAMANAVA area where volume of people are in here every day because of the Commercial building and
Words: 1240 - Pages: 5
