Pizza War

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    Service Marketing

    COMPARATIVE STUDY OF THE VARIOUS PIZZA OUTLETS TABLE OF CONTENTS Topic | Page number | 1. Executive summary | 2 | 2. Introduction to fast food | 3 | 3. Introduction to pizza | 5 | 4. Domino’s Pizza | 7 | 5. Pizza Hut | 10 | 6. Papa John’s | 13 | 7. Comparative study based on 7P’s | 15 | 8. Key Findings | 17 | 9. Recommendations | 18 | 10. Bibliography | 19 | EXECUTIVE SUMMARY TITLE: “Comparative study of the various pizza outlets and formulating

    Words: 2237 - Pages: 9

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    Yum Brands 10k

    2002, Tricon changed its name to Yum! Brands, Inc. With its 37,000 units in over 120 countries, Yum is currently the world’s largest quick service restaurant company. Yum has three major restaurants, Kentucky Fried Chicken (KFC), Taco Bell and Pizza Hut. The company franchises and licenses its restaurant worldwide. In February 2012, they acquired controlling interest in Little Sheep Group Limited. They have around 18,000 system restaurants in the United States and in 2011 had revenues of $3.8

    Words: 463 - Pages: 2

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    Human Resource

    HERMES,70. CATERPILLAR ,71. KLEENEX, 72. PORSCHE, 73. PANASONIC, 74 .NEW   BARCLAYS, 75. JOHNSON & JOHNSON ,76. TIFFANY & CO, 77 .CARTIER, 78. NEW   JACK DANIEL’S ,79. MOËT & CHANDON, 80. NEW  C REDIT SUISSE, 81. SHELL, 82 . VISA, 83 . PIZZA HUT, 84 .  GAP, 85. NEW   CORONA 86. UBS, 87. NIVEA, 88. ADOBE, 89. SMIRNOFF,90. NEW   3M ,91. FERRARI, 92. NEW   JOHNNIE WALKER ,93 .NEW   HEINEKEN, 94. NEW   ZURICH ,95. ARMANI, 96 .LANCÔME ,97 .STARBUCKS, 98. HARLEY-DAVIDSON ,99.   CAMPBELL’S

    Words: 287 - Pages: 2

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    Entrepreneurial Leadership

    Entrepreneurial Leadership “Five Guys Burgers and Fries: Ingredients for Success” July 22, 2012 Abstract Five Guys was founded in 1986 by Jerry and Janie Murrell and their sons, all five of whom are part of the business. The first location, which no longer exists, was in the Westmont Shopping Center, and by 2002, the family ran six locations in Northern Virginia. The restaurant gained popularity among locals and visitors alike, and its franchises grew rapidly over the years. In August

    Words: 1131 - Pages: 5

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    Fast Food Industry in China

    estimated annual $29 billion fast-food market. For two decades the battle for the modern Chinese stomach was fought between two American giants: McDonald's, the world's largest fast-food chain, and Yum Brands Inc., which operates the KFC and Pizza Hut brands in China. Yum, which arrived in China in 1987 (three years before McDonald's), has always stayed ahead of its rival -- going by both the number of restaurants and consumers' awareness of the brand. In 2005 the two titans were joined

    Words: 658 - Pages: 3

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    Mgmt

    advantages: infusing a Western brand with Chinese characteristics, expanding rapidly, developing a logistics network, training employees in service, and focusing on ownership rather than franchising. KFC is part of the Yum! Brand, which also owns Pizza Hut and Taco Bell. KFC China’s success in the international market has all been due to its five competitive advantages. The first of these advantages is infusing a Western brand with Chinese characteristics. KFC China makes sure that even though it

    Words: 898 - Pages: 4

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    Jollibee Founder

    Tony Tan Caktiong is the founder, CEO and Chairman of the 2nd largest fast-food chain in the Philippines (next to McDonald's), Jollibee. He is the recipient of the 2004 Entrepreneur of the Year, Philippines and Ernst and Young Entrepreneur of the Year, World. In 2010, Forbes listed Tan Cakationg as the sixth richest Filipino with a net worth of USD 980 million. Tony Tan Caktiong’s Jollibee has been one of the most admired, most copied, most innovative and most professionally-run company here in

    Words: 613 - Pages: 3

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    Strategy of Kfc

    INTRODUCTION This project puts in perspective the multinational company called Yum!Brands, which is an American company in the fast-food industry. We will be discussing about some aspects of this company generally, but we intend to give more details on the company Kentucky Fried Chicken(KFC) which is one of the Strategic Business Units (SBU) of Yum!Brands. We will give the profile of Yum!Brands and KFC, and also analyze the strategy of the company, its internal and external environment, its

    Words: 1643 - Pages: 7

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    Management

    SEMESTER FALL 2012 BUSINESS ETHICS (MGT610) ASSIGNMENT NO. 02 DUE DATE: 7 JANUARY 2013 TH MARKS: 25 ASSIGNMENT: Kentucky Fried Chicken (KFC) is a renowned fast food chain having its operations all across the globe and enjoys a lot of reputation due to its spicy food items. KFC has planned to launch its operation in India in early 1990’s amid of strong protest from the People for Ethical Treatment of Animals (PETA) and violation of the food Adulteration act, 1954, with an excessive amount of active

    Words: 486 - Pages: 2

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    The Three Strategic Approaches

    Week 2 Liesl Kern CSU-Global Campus Operations Management – OPS400 Paul Gioia 01/22/13 The Three Strategic Approaches The three strategic approaches to competitive advantage are differentiation, cost leadership, and response. All of these make a company competitive. Each company is different and chooses how they stay competitive. The three approaches come across all differently but each is an excellent outlet to stay competitive. Differentiation “Boston Market Corporation, headquartered

    Words: 624 - Pages: 3

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