Part one carries 1 mark each & part two carries 5 marks each. Attempt all questions Part One Multiple Choices: 1. A plan is a trap laid to capture the ________ a. Future b. Past c. Policy d. Procedure 2. Which of the following is the function for employing suitable person for the enterprise? a. Organizing b. Staffing c. Directing d. Controlling 3. ___________ means “ group of activities & employees into departments”: a. Orientation b. Standardization c. Process d. Departmentation
Words: 7992 - Pages: 32
competition) equals marginal cost, provided that price exceeds average variable cost (McConnell, Brue, & Flynn, 2009, p. 189). To determine these factors, Sony must quantify resource demands as well as optimum product price. When Sony launched the Playstation 4 it cost $381 to manufacture. Sony sold the product at $399, only $18 above the manufacturing cost (Hesseldahl, 2013). Profit on this product was almost at maximum levels before the product launched. However, Sony's strategy considered the profit
Words: 1874 - Pages: 8
arketing Mini Business Marketing Plan - Nintendo Wii® Abstract This final assignment for Marketing Management looks at all of the various marketing strategies and best practices for two companies that I have been studying over the past several weeks. Of the two companies and products that I have studied, Sony’s Playstation 3 and Nintendo’s Wii, I have chosen to complete my final paper in regards to the Wii game console. This paper will focus on one-to-one marketing strategies, customer information
Words: 325 - Pages: 2
Strategic Analysis for Nintendo Co. Ltd. Executive Summary Nintendo Co. Ltd. is a longstanding member of the home entertainment software industry that has embarked on a mission to offer the highest quality products and services while treating their customers with attention, consideration and respect. Nintendo’s strategy thus far has been to take advantage of their video game development capabilities; nearly 60% of games sold by Nintendo are self developed. The innovative capabilities derived
Words: 4445 - Pages: 18
The Sony Corporation: A Case Study in Transnational Media Management by Richard A. Gershon, Western Michigan University, U.S.A. and Tsutomu Kanayama, Sophia University, Japan The transnational corporation is a nationally based company with overseas operations in two or more countries. What distinguishes the transnational media corporation (TNMC) from other types of TNCs, is that the principle product being sold is information and entertainment. The following paper is a case study analysis of
Words: 9965 - Pages: 40
Contents 1. Introduction……………………………………………………………………………………………………………..3 2. History………………………………………………………………………………………………………………….....3 3. Current Market of Sony Corporation………………………………………………………………………..3 4. Organizational Orientation……………………………………………………………………………………….4 5. Sony's current Market analysis…………………………………………………………………………………4 6. Sony’s Orientation……………………………………………………………………………………………………6 7. Sony's Competitive Advantage Analysis……………………………………………………………………7 8. Porter's generic strategies…………………………………………………………………………………
Words: 4525 - Pages: 19
The proceeding marketing research will analyze and describe in debt the XBOX 721X video gaming and system. The marketing team will be conducting its research and assessment on Microsoft Global Corporation and will be focusing on one of its most popular products, the XBOX and its arrival of the XBOX 721X. The Microsoft XBOX721X will be the next greatest game system upgrade to arrive on the market in 2015. It will allow everyone the opportunity to enjoy Microsoft’s XBOX in new dimensions. The team
Words: 6383 - Pages: 26
TEN MBA 57602 - Marketing Management Mid Term Project Nintendo Wii Introduction: The video game industry started in 1970 & by time it became a big business worth more than 10 Billion dollars annually (1). In 2006, Nintendo Co. evolved the market with it is new innovation “Wii” game console. Wii lunch changed the roles in the business industry & brought back Nintendo's ranking in the market to the top. In the following lines we will provide a brief analysis of the company,
Words: 2852 - Pages: 12
The Sony Corporation: A Case Study in Transnational Media Management by Richard A. Gershon, Western Michigan University, U.S.A. and Tsutomu Kanayama, Sophia University, Japan The transnational corporation is a nationally based company with overseas operations in two or more countries. What distinguishes the transnational media corporation (TNMC) from other types of TNCs, is that the principle product being sold is information and entertainment. The following paper is a case study analysis of
Words: 9965 - Pages: 40
Subway is the world’s biggest sandwich chain. It overtook McDonald’s as America’s biggest fast-food restaurant by number of outlets in 2002, and achieved the same feat on a global scale in 2010. 1. Marketing Advertising Campaign * Subway targets more of the younger generation aiming at nutrition consciousness, these would include ‘empty nest 1 and 2’ (singles and newly married people) and ‘full nest 1 and full nest 2’ (family with young children and that with grownups still living with
Words: 1949 - Pages: 8
