1003MKT Introduction to Marketing Ethan Low – S2801767 Kevin Abraham – S2806106 Scott Zheng – S2824947 Janith Mahaliyanage-s2806100 anne ASSESSMENT 2: MARKETING PLAN Contents Executive Summary 3 Company Analysis 4 PESTL Analysis 5 Political 5 Economic 5 Socio-cultural 5 Technology 5 SWOT Analysis 7 Strengths 7 Weakness’s 7 Opportunities 7 Threats 7 Objectives Mission Statement 8 Market Objectives 8 Sales objectives 8 Communication objectives 9 Competition
Words: 4888 - Pages: 20
Contents 2 1. Introduction 3 2. Development 5 2.1 Concept Development 5 2.2 The Process of Development 7 2.3 Testing video game before release. 9 3. Game Marketing 11 3.1 Marketing Strategy 11 3.2 Your media channels 15 3.3 Distribution Platforms 16 4. Bibliography 17 1. Introduction Interactive entertainment industry (sometimes referred to as the video game industry) is the economic sector involved with the development, marketing and sales of video games. It includes
Words: 5278 - Pages: 22
I. Introduction a. Company History And Background Nintendo started as a small Japanese business by Fusajiro Yamauchi near the end of 1889 as Nintendo Koppai. Based in Kyoto, Japan, the business produced and marketed a playing card game called Hanafuda. In 1956, Hiroshi Yamauchi visited the US, and this is when he realized the limitations of the card business and hence moved on to different arenas of the gaming world. In 1963, Yamauchi renamed Nintendo Playing Card Company Limited to Nintendo
Words: 3828 - Pages: 16
BUSINESS RESEARCH METHODOLOGIES RESEARCH ON SMART MARKETING STRATEGY OF RED BULL AND HOW THE COMPANY MAINTAIN ITS LEADING POSITION IN ENERGY DRINK INDUSTRY TABLE OF CONTENTS I. ABSTRACT 4 II. INTRODUCTION 4 III. BACKGROUND OF RED BULL 5 IV. LITERATURE REVIEW……………………………………..….6-7 V. RESEARCH OBJECTIVES…………………………………………8 VI. RESEARCH QUESTIONS……………………………………………………………8 VII. RESEARCH METHODOLOGY…………………………………………………9-12 VIII. ETHICAL CONSIDERATION………………………………...…13
Words: 2198 - Pages: 9
[pic] Westminster International College Module Title: Marketing Management Programme: BABS Semester: Four Academic Year Period: February 2015 - May 2015 Lecturer: Reena Nadarajah Date of Completion and Submission: 16 April 2015 Presentation dates will be scheduled later on and will be communicated once the registration period is over along with the group membership One copy of the report must be submitted onto Turnitin before the 16th of April 2015 Submission Method:
Words: 2295 - Pages: 10
architectural operation, resort management, catering, digital booking companies, transportation and warehousing companies. MAS is an international carrier operating in 117 domestic destinations and 115 international routes in six continents. MAS offers 3 different classes first, business and economy class to suit the customer needs and compared to other 5 star airlines the prices offered by Malaysian airlines are way cheaper and they are highly competing with the other low cost airlines and offer exceptional
Words: 1839 - Pages: 8
with, present how they target market, business markets, market segment, global marketing mix, etc. Many people believe that the key to Xbox 360’s success is the fact that there is not a lot of competition right now where it comes to gaming consoles, basically their only competitor in the gaming industry is the PlayStation 3 and people’s laptops, but it is not only that there is not much competition, Xbox 360’s marketing strategy is quite extensive. Firstly, Xbox 360’s main target audience is the
Words: 1620 - Pages: 7
financial challenges for the firm. Based on our analysis, we considered the following alternatives: 1. Continue to focus on the existing marketing strategy by differentiating itself from the competition; 2. Expand the video game product line to include games with improved graphics and functions for the current Wii in an effort to expand their customer base; 3. Invest aggressively in research and development to create a new video game console that takes into account the requirements for both
Words: 4611 - Pages: 19
emphasis the past couple years has been on integration, union, and encouraging innovation. Samsung is always preparing for the next big item to hit the market, which is why their technology is so far ahead of all leading competitors. In the future, we plan to enter the 3D video gaming market with a partnership with Microsoft. This will give us access to all of Microsoft’s gaming technology, in which we will combine with our quality of sound and viewing stations to create the ultimate gaming experience
Words: 11684 - Pages: 47
services » Exemplary Activities: Forecasting Scheduling, Quality management Profit 10% OM Cost 20% Marketing Cost 25% Why to study OM » Cost and profit breakdown at a typical manufacturing company » How to make more profit? Cost cutting. Which costs affect the revenue? » Management of operations is critical to create and maintain competitive advantages utdallas.edu/~metin Manufacturing Cost 45% 3 Operations Management Operations management: The management of the efficient transformation of inputs
Words: 1913 - Pages: 8
