CHAPTER 4 CHAPTER OUTLINE What Is Managerial Ethics? Criteria for Ethical Decision Making Utilitarian Approach Individualism Approach Moral Rights Approach Justice Approach Factors Affecting Ethical Choices The Manager The Organization What Is Social Responsibility? Organizational Stakeholders The Ethic of Sustainability and the Natural Environment Evaluating Corporate Social Performance Economic Responsibilities Legal Responsibilities Ethical Responsibilities Discretionary Responsibilities
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1 of 83 file:///D:/000004/Buy__ology.html 08/08/2009 10:45 2 of 83 file:///D:/000004/Buy__ology.html CONTENTS TITLE PAGE FOREWORD BY PACO UNDERHILL INTRODUCTION 1: A RUSH OF BLOOD TO THE HEAD The Largest Neuromarketing Study Ever Conducted 2: THIS MUST BE THE PLACE Product Placement, American Idol , and Ford’s Multimillion-Dollar Mistake 3: I’LL HAVE WHAT SHE’S HAVING Mirror Neurons at Work 4: I CAN’T SEE CLEARLY NOW Subliminal Messaging, Alive and Well 5: DO YOU BELIEVE
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1.3.4.2. Weaknesses 10 1.3.4.3. Opportunities 10 1.3.4.4. Threats 10 1.4. Competition 11 1.4.1. Direct Competition 11 1.4.2. Indirect Competition 12 2. Marketing Strategy 13 2.1. Value Proposition 13 2.2. Critical Issues 13 2.3. Financial Objectives 14 2.4. Marketing Objectives 14 2.5. Target Market Strategy 14 2.6. Messaging 15 2.6.1. Branding 15 3. Marketing Mix 15 3.1. Product Marketing 15 3.2. Pricing 16 3.3. Promotion 16 3.4. Service
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PART 2 The Global Marketing Environment CHAPTER 2 The Global Economic Environment Case 2-1 The Global Economic Crisis I n his 1997 book One World, Ready or Not, William Greider described the United States as “the buyer of last resort.” Greider explained that, for many years, the United States was the only nation that was willing to absorb production surpluses exported by companies in Europe, Asia, and Latin America. Greider asked: “Who will buy the surpluses when the United States
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instruments, navigation products, home theater audio systems and components, and mobile electronics including car stereo and satellite radio products. (The Outlook) A. Early History In 1966, Richard M. Schulze and a partner established Sound of Music, Inc. They opened their first store in St. Paul, Minnesota, in an attempt to capture a share of the Twin Cities' home and car stereo
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Solutions to Accompany Information Technology Project Management, Third Edition ISBN 0-619-159847 Course Technology MIS Series Companion Web Site: www.course.com/mis/schwalbe Kathy Schwalbe, Ph.D., PMP Table of Contents CHAPTER 1 1 CHAPTER 2 3 CHAPTER 3 7 CHAPTER 4 9 CHAPTER 5 13 CHAPTER 6 18 CHAPTER 7 22 CHAPTER 8 27 CHAPTER 9 31 CHAPTER 10 35 CHAPTER 11 38 CHAPTER 12 41 APPENDIX A 44 APPENDIX B 49 APPENDIX C 51 List of solution files available with the Instructor Resource
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Innovative Business Practices Innovative Business Practices: Prevailing a Turbulent Era Edited by Demetris Vrontis and Alkis Thrassou Innovative Business Practices: Prevailing a Turbulent Era, Edited by Demetris Vrontis and Alkis Thrassou This book first published 2013 Cambridge Scholars Publishing 12 Back Chapman Street, Newcastle upon Tyne, NE6 2XX, UK British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library
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Reorganization of Hewlett-Packard: Carly Fiorina’s Change Era Tuesday, February 17, 2015 MGMT 6320: Leading Organizational Change I. Background and History of Organization Nature of Products and Industry Hewlett Packard (HP) is a leader in the computer industry. HP started as a test and measurement company, however, the company began selling computers and printers in the 1970. The computer industry started to grow in the 1990s due to the growing popularity of personal computers and the
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Published by McGraw-Hill/Irwin, a business unit of The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY, 10020. Copyright © 2011, 2008, 2006 by The McGraw-Hill Companies, Inc. All rights reserved. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of The McGraw-Hill Companies, Inc., including, but not limited to, in any network or other electronic storage or
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Sixth Edition INTERNATIONAL FINANCIAL MANAGEMENT Cheol S. Eun Bruce G. Resnick International Financial Management Sixth Edition The McGraw-Hill/Irwin Series in Finance, Insurance, and Real Estate Stephen A. Ross Franco Modigliani Professor of Finance and Economics Sloan School of Management Massachusetts Institute of Technology Consulting Editor FINANCIAL MANAGEMENT Adair Excel Applications for Corporate Finance First Edition Block, Hirt, and Danielsen Foundations of Financial
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