HESKETT RICHARD LUECKE Porcini’s Pronto: “Great Italian cuisine without the wait!” In January 2011 Tom Alessio, marketing vice president at Porcini’s, Inc., of Boston, was pondering issues raised by a potential expansion of his company’s restaurant business. The domestic market for full-service chain restaurants was nearing its saturation point at both in-city and shopping mall locations. The big chains were looking overseas for growth, but as a small regional player, Porcini’s had neither the resources
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HESKETT RICHARD LUECKE Porcini’s Pronto: “Great Italian cuisine without the wait!” In January 2011 Tom Alessio, marketing vice president at Porcini’s, Inc., of Boston, was pondering issues raised by a potential expansion of his company’s restaurant business. The domestic market for full-service chain restaurants was nearing its saturation point at both in-city and shopping mall locations. The big chains were looking overseas for growth, but as a small regional player, Porcini’s had neither the resources
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Executive Summary Porcini’s, an Italian-American full service restaurant, has the vision to rapidly expand in the market. The restaurant’s executive team, which includes the VP of marketing- Allesio, the VP of Operations- Kurt Jensen, HR Director- Wanda Halloran, and Chief Chef- Mariana Molise, all collectively developed Porcini’s mission to leverage its strengths for growth. Considering Porcini’s strengths and options available, the organization’s overall strategies are to launch the Pronto’s
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HESKETT RICHARD LUECKE Porcini’s Pronto: “Great Italian cuisine without the wait!” In January 2011 Tom Alessio, marketing vice president at Porcini’s, Inc., of Boston, was pondering issues raised by a potential expansion of his company’s restaurant business. The domestic market for full-service chain restaurants was nearing its saturation point at both in-city and shopping mall locations. The big chains were looking overseas for growth, but as a small regional player, Porcini’s had neither the resources
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locations and easy expansion capital, third option is syndication which provides Porcini more leverage, operational control, and reduced risks as investors would pay for the build out and property but Porcini’s management would still maintain its full operational control. Background Porcini’s Pronto is a family-owned Italian restaurant founded in 1969 out of Boston, United States. The restaurants are mainly and strategically located on interstate highway exits, with the purpose of targeting individuals
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Porcini Pronto: “Great Italian Cuisine without the wait!” Problem Identification Porcini’s is a full-service Italian food restaurant that is looking to expand their business beyond their domestic market which is currently saturated. As a small private company, Porcini’s does not possess the capital or brand recognition compared to their big chain competitors who are capable of expanding their business abroad. The company is currently assessing the viability of a new concept, Porcini’s Pronto, which
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Sunny Isles beach, FL. 33160 786 314 2223 Date of Submission: 10/13/2015 Title of Assignment: Individual Case - Porcini’s Pronto CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledge and disclosed in the paper. I have also cited any sources from which I used data, ideas
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Report On “Porcini's Pronto: Great Italian cuisine without the wait!" Submitted in partial fulfillment of the requirement of Course in Strategic Marketing Management Submitted by: Under the Guidance of: Name: Sitaraman V Iyer Prof Yim Bennett Chi Kin Roll No. 2013963031 MBA Full-Time Batch 2013-14 University of Hong Kong INDEX Serial No. | Topic | Page Numbers | 1 | Executive summary | 3 | 2 | Topics | Introduction | 4 | | | Business Model to select
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1. How has Porcini’s maintained high product and service quality and how does it plan to do so for its new Pronto concept? Firstly, Porcini’s is a people processing service and it requires the active cooperation of customers. It has always thought about the process and output in the customer’s point of view. It did not adopt a franchising or a syndication model of ownership and did not risk the company’s quality reputation and avoided the pace of growth that the company was ill equipped to handle
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Amelie A. Coffi February 17,2012 HB Case #1 Porcini’s Pronto A successful business is about creating value for its customers and it could be done by the intent or plan to create more value than the competitor. The process involves matching the business resources and capabilities with the opportunities challenges of the marketplace. The Porcini’s new approach is unique in the way it is being developed and analyzed. Expending the company involves critical points and tactics that need to
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