2.3.1 Volkswagen AG Before starting with the Volkswagen AG Human Resources strategies the corporation is introduced. The Volkswagen AG is one of the leading automobile manufacturers worldwide, actually the leading one in Europe. The concern is based in Wolfsburg, Germany, and generated about 213 billion Euro in 2015. Founded in 1938 by Ferdinand Prosche, the “Volkswagen” should be a car, which is affordable for everyone. Firstly it was produced in Lower Saxony, when the City of Wolfsburg wasn’t founded
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traditional Porsche customer. Porsche is shortened version of Porsche Automobil Holding SE. It was founded by Ferdinand Porsche and it is a German holding company with investments in the automotive industry. Its products are luxury cars. Normally, the buying decision process includes five stages, which are 1. Problem/Need recognition 2. Information search 3. Evaluation of alternatives 4. Purchase decision 5. Post-purchase behavior. So according to the buyer decision process of a traditional Porsche customer
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plants produce for major brands. In 2009, the German auto industry exported auto products worth over EUR 150 billion. Refer to Figure 3. Competition Our main competition in Germany would be Audi, BMW, Daimler, Iveco, Ford, Opel, MAN, Neoplan, Porsche, Volkswagen. It would be in our best interest to become partners with one of these companies if we enter into the German market. Foreign direct investments will be discussed in the “Recommendation” section of the paper. Refer to Figure 2 for the
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Most Turkish manufacturers have established joint-ventures with foreign car makers. There are 15 international players in the automotive sector which are; BMW Group, DAF Trucks , Daimler, FIAT Group, Ford, General Motors, Jaguar, Land Rover, MAN, Porsche, Peugeot, Citroën, Renault, Scania, Toyota, Volkswagen and Volvo
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Automotive industry crisis of 2008–2010 Team members: Ahmed khaled said 20080044 (searching and collecting the cases and all the data that we need it from the internet) Maged mohsen el-wakeel 20080631 (summaries the case and the data that we got it) Moaz abdel raheem 20080626 (typing the project at word) Ahmed gamal 20080400 (he did the outline. also he organized the shape of the project and work in the presentation
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Table of Contents Introduction ............................................................................................................................................ 2 Volkswagen emission scandal ............................................................................................................. 2 Internal & External Impact of Volkswagen scandal ........................................................................... 3 1. Internal ...........................................
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Porsche: Guarding the Old While Brining in the New 1. Analyze the buyer decision process of a traditional Porsche customer. The buyer decision process of a traditional Porsche customer starts with the consumer’s recognition of a need for the product. In this case it is the need for a new car. The Porsche marketers look to those needs that consumers look for in a car and find out what brought previous customers to their product so they can satisfy the needs of the new customers searching for
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Porsche Porsche has perfectly positioned itself in a niche market. The brand—for which, as it was famously phrased in the movie Risky Business, "there is no substitute"—has just about everything going for it, even as the wider world of personal mobility crumbles. Its owner base is passionate as well as devoted and the automotive press routinely adores the brand. Due to its compact portfolio of four vehicles, all engineered according to the unimpeachable values of high performance, Porsche would
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2.3. Assess the significance of stakeholder analysis when formulating new strategy 2.3.1. Stakeholder significance grid Internal stakeholder: Manager, Employee “The Volkswagen Group, with its headquarters in Wolfsburg, Germany, is one of the largest automobile manufacturers in the world and the largest carmaker in Europe. The Group operates in more than 62 production plants in Europe, the Americas, Asia and Africa. Around the world, more than 400,000 employees produce about 30,000 vehicles that
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UK Automobile Industry 1. Wikipedia : Primary categories : Sports and luxury end cars – Aston Martin, Bentley, Daimler, Jaguar, Rolls-Royce etc Volume Car Makers – Nissan, Honda, Toyota etc Commercial Manufacturers – Ford, Leyland, London Taxis International etc Back in 1950 , UK was the second largest car manufacturer and exporter after USA. Subsequently over some decades slowed down and was then ranked on the 12th spot with immense competition from nations like France, Germany and Japan\.
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