2. Define and describe the general environment and the industry environment. 3. Discuss the four activities of the external environmental analysis process. 4. Name and describe the general environment’s six segments. 5. Identify the five competitive forces and explain how they determine an industry’s profit potential. 6. Define strategic groups and describe their influence on the firm. 7. Describe what firms need to know about their competitors and different methods (including ethical standards)
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AirAsia business structure is, what is their culture and the expectation to maintain as well as get into the right track of tough time in airline services. The concept of low cost air travel was then new in Malaysia and how does they turned a loss to profit just in seven years? 2.0 Organization Overview AirAsia is the world most leading low cost carrier airline now as their name had earned a lot of recognition worldwide because consumer as their TOP priority with the tagline of "Now Everyone Can
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Higher National in Business Unit Number and Title Start Date Assignment Due Date Assessor Name Assignment No Assignment Title Assignment Brief Unit 4: Marketing Principles March,16 2015 April 12, 2015 Qamar Riaz 01 Understand the concept and process of marketing & Concepts of segmentation, targeting and positioning A. The assignment envisages process of marketing and marketing orientation. The Dunkin Donut case scenario will help the students to understand and explore further the importance of marketing
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6 | | 3.1.1 Political Factors | 7-8 | | 3.1.2 Economic Factors | 8-9 | | 3.1.3 Social Factors | 9-11 | | 3.1.4 Technological Factors | 11 | | 3.1.5 Environmental Factors | 11-12 | | 3.2 PORTER's 5 Forces Model Analysis | 12 | | 3.2.1 Threats of New Entrants | 12-13 | | 3.2.2 Threats of Substitute | 13-14 | | 3.2.3 Bargaining Power of Buyers | 14-15 | | 3.2.4 Bargaining Power of Supplier | 15 | |
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the Middle Eastern carrier traffic rose by 8.9% and the passenger traffic rose by 6% which shows that air travel has become the preferred method of transportation in this region. There was a rise in fuel prices by 36.6% compared to 2010 and the airline hedged 17% of its fuel consumption in 2011. According to IATA, International freight demand will grow at 4.9% in the Middle East, the strongest growth among the regions. Price: AED 0.59 Ticker: PJSC Recommendation: BUY Price Target : AED 0
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Political factors affecting the insurance industry: Insurance business in rural / social sectors: The penetration in the rural India is far less and hence it is a very good opportunity for the insurance companies and this can be the best aspect for the future of insurance sector in India. Capital requirement: the requirement of capital is a factor that can actually turn it around for companies or players in this industry. Renewal of registration: The registration regulations of the government
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VMOST Vision Mission Southwest Airlines' mission statement reads: "The mission of Southwest Airlines is dedicated to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit." All these traits are what have made Southwest # 1 in fewest customer complaints for several years running. Southwest continues to thrive on its reputation from this # 1 ranking as well as reap monetary rewards that come with this distinction. Southwest’s
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educated people, good organization of their work, capital) General results of globalization 2. Globalization changes borders of markets. Local markets are too small Factors for export: Pro- active driving force (results from the internal needs of the company) Reactive driving force (is a reaction to external conditions) - Demand for bigger profits - managers’ aspirations - Ownership of unique products and technologies - Advantages of
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Introduction to Management Tutorial Work – Academic Year 2013 TABLE OF CONTENTS Overview ................................................................................................................................................. 3 Assessment ............................................................................................................................................. 4 Tutorial Activities ................................................................................
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and as strategist. It discusses various elements of the planning process, different kinds of plans, strategy formulation, and the challenge of strategy implementation. This chapter also contains a detailed explanation of SWOT analysis and Michael Porter’s business level strategies. Learning Objectives 1. Identify the three main steps of the planning process and the relationship between planning and strategy. (LO1) 2. Describe the different levels and types of planning and how they
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