DE LA SALLE UNIVERSITY Ramon V. del Rosario College of Business Master of Business Administration 1st Term, A.Y. 2015-2016 Go Nuts Donuts Submitted in Partial Fulfillment of the Requirements in Marketing Management Submitted to: Professor Regina C. Dy Submitted by: Marco Carlo S. Sana 13 OCTOber 2015 I. Statement of the Problem How can Go Nuts Donuts replicate and sustain its early success in the Philippines? How can Highland Coffee be incorporated to contribute to this
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1. Introduction : No Business can run in vacant place so they need environment to operate the business. Environment may be the internal or external. Internal environment means the inside the organization with employees, management, organizational culture etc. on the other hand external environment is beyond the internal environment. It is consist micro and macro environment where, marketing environment is composed all the outside factor which directly or indirectly affects in our organization
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1. Introduction 1.1 About the company HAVI Logistics understands itself as a Lead Logistics Provider for the food service industry. Nearly 6000 employees across Europe are providing sophisticated and benefitable logistic solutions for restaurant chains, catering services and gas station stores. Since its founding in November 1981, HAVI Logistics has provided its clients with all-time carefree distribution services of all food and non-food articles in three temperature classes - deep frozen, cooled
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Market Analysis Aim and Objective The object of the market analysis is to identify high yield consumer segments for the outlook period (normally 3-5 years). In order to do this, it is necessary to evaluate consumption trends with a view to isolating market-based opportunities. Once high yield segments have been identified, the analyst seeks to identify value opportunities for each segment. This stage involves matching segments with products and services so as to assist with resource
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2009 Table of Contents Topic Page 1. Executive Summary 2 2. Introduction 3 3. Problem Statement 3 - 5 4. Environmental Scanning 5 5.1. SWOT Analysis 5 - 10 5.2. Financial Ratios 11 - 14 5.3. Porter Five Forces Analysis 14 - 16 5. Strategic Formulation 16 - 17 6.4. Recommendation for Alternative Strategies 17 - 19 6.5. Selection of Alternative Strategy
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Content Table of Content 1 1. Executive Summary 2 2. Introduction / Problem Statement 3 3. Internal Analysis 4 Positioning 4 4. External Analysis 7 Specialty Coffee 7 Hot Drinks Market 7 Porter’s Five Forces 7 Macro-environment 10 Demographic 10 5. SWOT-Analysis 13 6. Positioning 14 7. Corporate Strategy 16 8. Objectives 17 Short-Term objectives 17 Long-Term 17 9. Marketing Mix 19 Product 19 Place 20 Price 20 Promotion 21 Promotion Concept
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discuss furthermore about Nestlé’s external environment in all aspectssuch as their general environment, industry environment, competitive environment, and scanthe opportunities and threats of the company. And also I am going to explain briefly abouttheir internal environment includes their resources, type of their resources, company’scapabilities, evaluate their core competencies and so on.1.1 Industry and Nestle summaryNestlé S.A. is a Swiss multinational nutritional and health-related consumer goodscompany
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and coke float and served in generous proportions. Burger town also offers rice meals for the customer who prefer for it, therefore our mini resto will also offers, like fried chickens, burger steak, and many more, but still we focusing burger industries. Good things about this Mini Resto ➢ 100% fresh burgers ➢ Variety of flavors burgers ➢ Worthy ➢ Satisfying burgers ➢ Affordable ➢ Providing clean ambiance ➢ Properly train laborer (with experience) ➢
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SUSSI’S RESTAURANT BUSINESS PLAN 1.1. MISSION STATEMENT 5 1.2. OBJECTIVES AND AIMS 5 1.3. PORTERS FIVE FORCES 6 1.4. HISTORY 6 1.6. KEY ASSETS 7 1.7. LEGAL ENTITY & OWNERSHIPS 7 1.8. TARGET MARKET 9 1.9. MARKET SIZE AND DEMOGRAPHIC 9 1.10. MARKET TRENDS 9 5.4. SWOT ANALYSIS 9 1.11. MARKETING PLAN AND MARKETING OBJECTIVES. 10 1.12. MARKETING STRATEGY 10 1.13. PRICING 10 1.14. Promotional Tools 10 1.15. Local Store Marketing / Public Relations 10
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Hutchison Whampoa Ltd and is based in Fotan, Hong Kong. The A.S Watson operates retail stores that offer health and beauty products, perfumeries and cosmetics, food and electronics. The company also produces and distributes a range of own label beverages from distilled water, fruit juices to toiletries for retail , office and domestic supplies. Various wine labels are offered through international wine wholesalers and distributors also. As for the Watsons Personal Care Store, it is the Asia’s
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