BUSM3311 International Business Assignment 2 Report Format: Business report (40%) Due date: Monday week 10 (5pm) Word count: 4500 words (do not exceed that limit!) Your Task: Using International Business concepts, empirical evidence, analytical tools and a broad understanding of international institutional environments, write a business report in which you are analysing an existing Vietnamese (or foreigner) company, either international or national, regarding the next steps for their internationalisation
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Situational Analysis Tools A thorough situational analysis will begin with an initial study of the business case in order to identify the current or implied mission, vision, strategic direction and strategic goals, as well as the preferences, needs, targets and constraints of significant stakeholders (e.g. shareholders, senior management, creditors, customers, suppliers, etc.). As well, the more obvious strengths and weaknesses, and a good cross-section of opportunities and threats (SWOT) can
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I IT in the Organization 1. Information Technology in the Digital Economy 2. Information Technologies: Concepts and Management 3. Strategic Information Systems for Competitive Advantage CHAPTER Strategic Information Systems for Competitive Advantage Rosenbluth International: Competing in the Digital Economy 3.1 Strategic Advantage and Information Technology 3.2 Porter’s Competitive Forces Model and Strategies 3.3 Porter’s Value Chain Model 3.4 Interorganizational Strategic Information Systems
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Handbook of Business Strategy Emerald Article: The ethics of business strategy Fred Hansen, Michele Smith Article information: To cite this document: Fred Hansen, Michele Smith, (2006),"The ethics of business strategy", Handbook of Business Strategy, Vol. 7 Iss: 1 pp. 201 - 206 Permanent link to this document: http://dx.doi.org/10.1108/10775730610618828 Downloaded on: 09-04-2012 References: This document contains references to 16 other documents To copy this document: permissions@emeraldinsight
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Smithee is Senior Lecturer in Marketing, Alloa Metropolitian University, Alloa, Scotland. Please address all correspondence to the first author. EXECUTIVE SUMMARY The resource-based view of the firm (RBV) is one of the latest strategic management concepts to be enthusiastically embraced by marketing scholars. This paper argues that the RBV holds much promise as a framework for understanding strategic marketing issues but cautions that, before it is adopted, it needs to be fully understood. Consequently
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Jenny’s Closet Party LLC: Marketing Plan Presented By: Jennifer Smith Dr. Karen Mountain Marketing Management (MKT 500) Strayer University Thursday, June 5, 2014 Executive Summary What if I told you that you can get stylish clothing and accessories and the only catch was that you have to clean out your closet? If you said yes, then Jenny’s Closet Party is the dynamic answer for you. Jenny’s Closet Party LLC is designed with you in mind, by creating the
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it is possible there are some existing urgent issues for Raytheon overcoming. This report is going to analyze the external business environment of Raytheon facing through using PESTLE principle. In addition to this, the SWOT analysis, Porter’s five forces and three Generic Strategies will be utilized aiming to evaluate the effectiveness of the current strategy which is used by Raytheon. Content Section
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of economies of scale Building up alliances Competitive advantages 1. Company 2. Competitor 3. Customer Unique Selling Proposition The unique feature of a product, which enables to have a competitive advantage over other providers. The marketing concept of the unique selling proposition facilitates the successful promotion of products. Highlighting of an outstanding product feature supports the company in positioning their products and helps to convince consumers of its benefits. Different ways of
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objectives Conclusion SWOT Analysis References Insert 1.0: Marketing and Selling Models Insert 1.1: Needle. D Model Insert 1.2: New Organisational Structure Insert 1.3: Porters Five Forces Model (1980) Insert 1.4: Porters Generic Forces Model Insert 1.5: Ansoff’s Matrix Insert 1.6: Twelve-Month Marketing Plan: Gantt Chart 2 3 5 5 8 9 10 11 12 12 13 14 16 21 28 29 30 31 32 33 34 Notes to the Examiner: All additional information is stored in the Appendix The word count excludes the following:
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The internationalisation process of the firm - a case study Tomas Sylverberg - - Avdelning, Institution Division, Department Datum Date 2004-01-20 Ekonomiska institutionen 581 83 LINKÖPING Språk Language Svenska/Swedish X Engelska/English Rapporttyp Report category Licentiatavhandling Examensarbete ISBN ISRN Internationella ekonomprogrammet 2004/26 C-uppsats X D-uppsats Serietitel och serienummer Title of series, numbering ISSN Övrig rapport ____ URL
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