Marketing Myopia by Theodore Levitt 1. Defining the market and understanding your customer (page 1). 2. Focusing on customers want rather than what the company wants (page 10) – Not neglecting marketing 3. Excluding a product from a lineup when it is necessary – reacting to the shift preferences of customers. (page 4) 4. “The view that an industry is a customer satisfying process, not a goods-purchasing process”(page 19) 5. Growing population and mass production is never a guarantee to increase
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Jon Michaud Wendy Rowley Kim Waldbillig Joe Wyson Presented May 9, 2011 Introduction Key Issues Faced By FedEx & UPS Porter’s Five Forces Analysis Resources and Capabilities Business-Level Strategies Corporate Strategy Canvas Firm Performance Industry Dynamics Affecting Profitability Sustainability of Competitive Advantages Recommendations & Chosen “Winner†•  Are UPS and FedEx colluding and violating antitrust law? •  Do UPS and FedEx meet the market definition of duopoly? • 
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a) Industry: collection of firms whose products (or services) are perfect or near perfect substitutes. b) Defining an industry’s boundaries: 2 components: a. Scope of products or services b. Geographic scope c) Porter’s five forces analysis 1. Threat of new entrants: Profitable markets that yield high returns will attract new firms. This results in many new entrants, which eventually will decrease profitability for all firms in the industry. Potential influencers:
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Environmental | - Complying with federal, state, and local environmental protection laws | T | 4 | Legal | - Customs and trade regulations | T | 4 | Exhibit 2: Five Forces Analysis of the Sports Apparel Industry Porter’s Five Forces Model depicts how intense the competition between the companies are and what specific factors relate to each force. The sports apparel industry is highly competitive and demanding. Many players exist in the game, which also increases competition. Rivalry: Moderate-Strong
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i.e. Croatia, Ireland, New Zealand, Slovenia, Singapore and Malaysia. Majority of the company’s income emerge from house ware, appliance, and furniture retailing in the Australian industry. The company employs a diverse and integrated business model. Basically, Harvey Norman operates an array of Harvey Norman franchised functions (Australia), company-owned stores (primarily overseas), and store under Joyce Mayne and Domayne brands (Australia) on top of supplementary business interests within the
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1) Porter 5 Force Model of Lululemon: Bargaining Power of Suppliers | Suppliers have low bargaining power since Lululemon gets their fabrics from many suppliers. | Bargaining Power of Buyers | Lululemon consumers have high bargaining power. Since alternative brands are deemed cheaper, consumers switching costs would be low. | Threat of New Entrants | Threat of new entrants are moderate, but growing as more companies are outsourcing their fabrics to manufacturers in other countries that allow
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entire consumption process whether they dine in or carry out. This gives new entrants the power to differentiate their brand and compete with already existing restaurants. R. Application of Porter’s Five Forces Model Paper (n.d.): 3. Web. 29 Feb. 2016. "Porter's Five Forces." Porter's Five Forces. Mayur Khatri, n.d. Web. 29 Feb. 2016. Gagliardi, Nancy. "Consumers Want Healthy Foods." Forbes. Forbes Magazine, 18 Feb. 2015. Web. 29 Feb. 2016.
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CONTENTS British Bombardment on German Zeppelin bases 1. Th British September Bombardment raid on the Zeppelin bases of Dusseldorf and Cologne…………………………………………………………………page 2 2. The British October Bombardment raid on the Zeppelin bases of Dusseldorf and Cologne…………………………………………………………………page 3 3. The British November Bombardment raid on the Zeppelin base Friedrichshafen……………………………………………………………………………..page 3 4. British September r Bombardment raid on the Zeppelin base of Cuxhaven………………………………………………………………………………………page
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INDUSTRY COMPETITION: Amazon exists in a highly competitive e-commerce industry with tough competitors like Apple, Barnes and Noble, E-Bay. However Amazon has competitive advantage in the following aspects: i) Pioneer Advantage: Amazon established its niche as the first online book seller in the year 1997. Today Amazon is the nation’s biggest book seller and world’s largest online retailer (New York Times, 2012). Amazon has managed to keep up with technology by investing in cloud computing
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Jake Janjigian SI 422 C1 Kirks 9/16/13 Class #4 – Understanding the Five Forces 1) For each of the Five Forces, the Porter article cites several factors that influence its "strength" (i.e., the amount of downward pressure it exerts on industry profits). For each Force, pick one of these factors, and bring a NEW example from the business world to share in our class discussion. Buyers: In the oil industry, a few large companies control the supply of gasoline in the United States and have
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