and secondary information retrieved in connection with the theoretical framework. A qualitative approach of research and analysis has been considered to reach the desirable result. The theoretical framework has been created with Porter’s (1998) five forces and National Diamond together with factors that influence the international entry strategy described by Franklin R (1998) While presenting the data, we have
Words: 21347 - Pages: 86
retrieved in connection with the theoretical framework. A qualitative approach of research and analysis has been considered to reach the desirable result. Theoretical Framework The theoretical framework has been created with Porter’s (1998) five forces and National Diamond together with
Words: 21347 - Pages: 86
J Manag Gov DOI 10.1007/s10997-010-9154-1 Internationalization, innovation and entrepreneurship: business models for new technology-based firms Alberto Onetti • Antonella Zucchella • Marian V. Jones • Patricia P. McDougall-Covin Ó Springer Science+Business Media, LLC. 2010 Abstract New technology-based firms, particularly those that develop their business around a new technological platform, are likely to be impacted by globalization, in terms of both pace of innovation and pressure of
Words: 11236 - Pages: 45
Thomas Ritter School of Management University of Bath, Bath BA2 7AY, U.K. Phone: +44 (1225) 32-33 19, E-Mail: t.ritter@bath.ac.uk Hans Georg Gemünden Institute of Technology and Innovation Management Technical University Berlin, HAD 29, Hardenbergstr. 4-5, D - 10623 Berlin, Germany Phone: +49 (30) 314-23 796 E-Mail: hans.gemuenden@tim.tu-berlin.de Abstract To strengthen their position in today’s highly competitive and fast paced business environment more and more supplier firms engage in relationships
Words: 7651 - Pages: 31
investment in Zipcar, and evaluating the strengths and weaknesses of Zipcar as a potential investment project. This report features: an assessment of the U.S. car-sharing industry, based on Porter’s five forces that shape industry competition an analysis of developments in Zipcar’s business model recommendations regarding the future development of Zipcar’s competitive strategy and business operations conclusions relating to the attractiveness of Zipcar as an investment project 1 Contents
Words: 2254 - Pages: 10
c l e i n f o Article history: Received 26 May 2011 Received in revised form 18 March 2012 Accepted 29 April 2012 Available online 1 June 2012 Keywords: Market assessment Sales potential Market potential Emerging market Mexico a b s t r a c t Assessing the potential for a new market is challenging both for new businesses and for already existing businesses that are trying to expand. The primary challenge is the difficulty in identifying the important factors that influence market
Words: 10702 - Pages: 43
that the work I am submitting is my own. All external references and sources are clearly acknowledged and identified within the contents. I am aware of the University of Warwick regulation concerning plagiarism and collusion. No substantial part(s) of the work submitted here has also been submitted by me in other assessments for accredited courses of study, and I acknowledge that if this has been done an appropriate reduction in the mark I might otherwise have received will be made.” Introduction
Words: 5080 - Pages: 21
attention in marketing literature, which is the B2B commodity industry. The company studied is Cementa, a Cement producer at core, but with the ambition to be a player in every segment throughout the construction industry. They have developed their own model to represent the different segments. The company is considered an interesting and rewarding object for a case study due to this remarkably ambitious goal as well as the company's high market share. The areas of literature which are considered are:
Words: 10904 - Pages: 44
Global Strategy: An Organizing Framework Sumantra Ghoshal Strategic Management Journal, Vol. 8, No. 5. (Sep. - Oct., 1987), pp. 425-440. Stable URL: http://links.jstor.org/sici?sici=0143-2095%28198709%2F10%298%3A5%3C425%3AGSAOF%3E2.0.CO%3B2-L Strategic Management Journal is currently published by John Wiley & Sons. Your use of the JSTOR archive indicates your acceptance of JSTOR's Terms and Conditions of Use, available at http://www.jstor.org/about/terms.html. JSTOR's Terms and Conditions of
Words: 10708 - Pages: 43
Specifically, it deals with how organizational learning process can be used to develop knowledge resources and capabilities that lead to sustainable competitive advantage. The main method used is analysis and integration of theories to develop a conceptual model. This paper proposes that, through organizational learning a firm can develop hard to imitate knowledge resources and capabilities (human capital as well as organizational capital) that create value which in turn lead to superior performance. INTRODUCTION
Words: 4920 - Pages: 20
