CHAPTER-1 Introduction: The industrial report is originated from the curriculum requirement of BBA program of University of Chittagong .The topic of our report is “Formulating Industrial Marketing Strategies a case study based on PHP Spinning Mils Ltd.”. The PHP Group is a pioneer and acknowledged market leader in spinning sector in Bangladesh and one of the largest spinning manufacturing company of Bangladesh, adopting State-of-the-Art technologies and fulfilling its customers’ requirements
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Purpose 1.2 Method of investigation 1.3 Scope 5 8 2 Company Profile 2.1 MobileOne‟s operations 2.1.1 Mobile network 2.1.2 Broadband services 2.1.3 International services 2.2 History 2.3 Key Management of M1 2.4 MobileOne‟s Board of Directors 2.5 Ownership structure 2.6 Key Competition 2.6.1 SingTel Group 2.6.2 Starhub Ltd 2.7 Share Price Performance and Comparison 8 1|Page 3. Industry overview 3.1 Industry Market Share 3.2 Porter‟s Five Forces Analysis 3.2.1The threat of substitute products
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CASE STUDY ANALYSIS EXTERNAL ENVIRONMENT ANALYSIS Define the Type of Organisation and the Industry it operates in? ABL Limited is a beverage and snack company operating in the Australian Non-Alcoholic beverage market. ABL has a decentralized organizational structure and is listed on the ASX. ABL is looking at expanding into the Australian bottled water manufacturing industry. The major segments of the Austalian bottled water manufacturing industry are still water 74% and sparkling water
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Industry | 06 | History | 07 | Global Scenario | 08 | National Scenario | 09 | Demographic characteristic | 10 | Market size, Trends & Players | 11 | Telecom turn over/ Subscribers | 12 | Opportunities /Competitive landscape | 13 | Porters generic strategy | 14 | Progress /Acquiring Subscribers | 15 | Rural India | 15 | Government Initiatives / MVAS | 16 | VAS | 18 | Mobile VAS in Rural Market | 19 | Access Device /3G Handset | 20 | Key trends in Telecom Industry | 21
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3 Chapter 2: 4 Industry Brief 4 Chapter 3: 6 Industry Analysis 6 Current Market Size 6 Current Mobile Phone Subscribers 7 Growth Rate 8 Scope of competitive rivalry 8 Nature and pace of technological change 9 Porter five forces analysis: 9 Strategic Group Mapping 14 Forces Are at Work to Change Industry Conditions 15 Strategic Moves that Rivals Likely to Make Next 18 Key Factors for Competitive Success 19 Industry Attractiveness 21 Findings & Recommendation 23 Conclusion 24
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Mintzberg distinguish b/w a strategy as 5 P’s:‐ Plan: Forward looking / Purposive deliberate Ploy: Plan Designed to deceive/confuse Pattern: Consistencies of behavior whether intended or not Position: In the market; relative to the Competition Perspective: Values attitudes Cultures of Managers Dimensions of Strategy Process ‐ Analysis Choice Implementation Content ‐ Environment in which the Organization exists & cope with ‐ PESTEL ‐ 5 forces ‐ Life Cycle Model
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Executive Summary From the dawn of human civilization people use many ways to communicate with each other & those ways of communication were changed or updated time to time because of new innovation & demand. The power of telephony is forging a new enterprise culture, from banking to agriculture to health care. The opportunities that lie in the telecom industry seem endless & lucrative due to the continuous innovation & growing demand for mobile telephony. Mobile phone has become
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International Market Entry strategy for AmStar-Europe by José Meester February 2008 - September 2008 Graduation committee: Internal supervisors: - P. Bliek (Chairman) - M. Ehrenhard (Member) External supervisor: - P. Binkhorst (Member) Master Thesis AmStar-Europe José Meester Management summary The topic of the thesis is developing an International Market Entry strategy for AmStar-Europe to enter Europe. AmStar-Europe is a new company with no experience abroad and
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Path to End-To-End Communication An Analysis of Cisco Systems and how the use of Information Technology gave them a Competitive Advantage Mira Vissell ISM 158 Business Analysis Paper March 4th, 2004 Table of Contents Objective Section I: Industry Summary: An Analysis of Network Equipment Industry A. Industry Profile B. Competitive Strategies within the Industry C. Porter Model Evaluation of Industry Forces D. Globalization
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EXECUTIVE SUMMARY It has been a great pride in the history of AirAsia that despite the challenges that they have faced, AirAsia continues to defy the odds. Since December 8, 2001, when the company was taken over by the new Air Asia management, AirAsia has grown to become the largest low-cost carrier in Asia. Today the airlines are operating in Malaysia, Thailand and Indonesia. With more than 6,000 talented, hardworking and committed employees and a market capitalization in excess of RM2billion
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