Overview 7 McKinsey’s 7 S Framework 7 Competition Analysis 11 Blue Ocean Analysis 13 SMSF and Strategy Recommendations 13 What is a SMSF? 13 Three tiers of Non-Customers 13 Strategic Canvas – SMSF 14 3 Keys to Success: Tagline, Focus and Differentiation 14 Option 1 14 VRIO 15 Option 2 15 VRIO 15 Appendix 17 Industry Analysis Charts 17 Porters 5 Forces Analysis Detail 20 Westpac Strategic Priorities 22 Material issues 23 Executive Summary Westpac Bank is Australia’s first Bank, founded
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the use of customer relationship management in cultivating customer relationship. Illustrate the consumer buying process and the organizational buying process. Illustrate market segmentation, market targeting, and brand equity. Describe positioning and differentiation strategies. Illustrate the development of product strategy and explain competitive strategies. Explain the marketing strategies for service companies. Identify and explain the various pricing strategies. Describe the management of the
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SAFEJOURNEY 1. Introduction Since the innovation of diesel engine mankind has got new dimensions in their piece of living conditions i.e. the civilization. Most important achievement thereby was that men got the motion. These diesel engines gave shape in manifold. In transport sector the horse car/coach were started replacing by motorcars of different sizes and shapes to fit the needs of mankind. The addition of petrol engine has accelerated the rate. In the present era nobody can
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[pic] John Sperling School of Business Course Design Guide MKT/421 Version 10 Marketing Copyright Copyright © 2009, 2008, 2005, 2004, 2003, 2001 by University of Phoenix. All rights reserved. University of Phoenix® is a registered trademark of Apollo Group, Inc. in the United States and/or other countries. Microsoft®, Windows®, and Windows NT® are
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1. CMF was launched in the U.S in the year 2004. It contributed to Colgate’s record share of 34.8% in 2004. At that time U.S toothpaste market was split into therapeutic and cosmetic benefits. This was the ideal time for CMF to enter into US markets. CMF was positioned as a premium brand. The concept promised consumers freshness with a whitening reassurance, using mini breath strips as the distinctive reason to believe. The US CMF product line consisted of two product forms a liquid bottle and a
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places it at over $35 billion. How does a brand create value to the customer? Why do certain brands have more value than others? Naturally, companies with such strong brands strive to use those brands globally (extend them). The purpose of this paper is to review literature on the core associations ofbrands used to position brands as strategies to create competitive advantages. 1.1 Meaning of a brand and Its Importance A brand is a distinguishing name and/or symbol! intended to identity the
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UNIVERSITY OF LAUSANNE Faculty of Business and Economics (HEC) COURSE: COMPETITIVE STRATEGY Master in Management (MScM) Fall 2012 WARNING! THIS IS A TENTATIVE SYLLABUS – THE GENERAL STRUCTURE WILL STAY THE SAME BUT THERE MIGHT BE CHANGES FOR SOME OF THE SESSIONS Professor: Jean-Philippe Bonardi Email: Jean-Philippe.Bonardi@unil.ch Tel: 021 692 3440 Office: Internef 604 Assistant: Mark Kuzmanic Email: Mark.Kuzmanic@unil.ch Office: Internef 621 The course will take place every Friday from
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significantly different from products. It suggested that the practice of marketing of services using the framework developed for tangible products (goods) has limited thinking about services marketing. Until that time, if you wanted to make some differentiation between tangible based products and intangible based products you used the accepted “goods and services”. Breaking Free from Product. Marketing. Service marketing, to be effective and successful, requires a mirror-opposite view of conventional
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MZUMBE UNIVERSITY (CHUO KIKUU MZUMBE) SCHOOL OF BUSINESS DEPARTMENT OF BUSINESS STUDIES MBA- CORPORATE MANAGEMENT BUS 5021 Strategic Business Management. GROUP ASSIGNMENT 1. GROUP MEMBERS S/No.NAME 1. BERTHA MARERE 2. CELESTA KAGWI 3. ERASTO NZOTA 4. MARIA KALUSE 5. AZIZA ABDULRALMAN 6. AGNESS KILINDO 7. JOHN SIULAPWA 8. HENRY MFUMU 9. PAUL HUMBI 10. WAKIBARA NGETA DATE OF SUBMISSION: FRIDAY 16/11/2013. TABLE
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CHAPTER-1 INTRODUCTION “Brands are like human beings. They are born, fed and nurtured, made strong and responsible so that they can be faithful friends of the people (customers), form mutually beneficial and satisfying relationships with them and become their companions for life. Such brands, make their parents (organization or corporate) proud of them. The best brands are the ones who help in forming and sustaining strong long term “parent-brand-people” relationships. These brands form the potential
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