European Journal of Marketing 33,5/6 450 Received October 1996 Revised May 1997 Revised December 1997 Success factors of line extensions of fast-moving consumer goods Nijmegen Business School, Nijmegen, The Netherlands and Stern School of Business, New York, USA Keywords Brand extensions, Brands, Consumer behaviour, Marketing strategy, Product variety, Success Abstract Among the range of strategies available to a company, line extensions are an important way to keep a brand alive and to realize
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customer service. The DOS logo was designed after Dawn, his first seeing-eye dog. AJK Consultant’s goal through the utilization of the customized and detailed data discussed in this marketing plan is to equip Dawn’s Office Supply with new positioning strategies and marketing objectives. These strategies/objectives are designed in a manner that should lead
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Index 1. A brief Walkthrough 2. Introduction 3. Coke strategic Intent 4. External analysis 5. Internal analysis 6. resource based view 7. Value Chain Analysis 8. SWOT 9. Six Strategic Objectives 10. Financial analysis 11. Recommendations 12. Conclusions 13. Bibliography A brief Walkthrough Coca Cola is a well-known brand and the world’s leading beverage producer. The company is over 100 years old and enjoys patrons in over 200 countries
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two- way ANOVA. Subway and Mr. Burger have adopted a niche-focused strategy and it was found that they both are doing well in their respective areas. KFC was found to be the leading brand. McDonalds has to improve a lot in terms of brand image and positioning. It is one of the most marketed and advertised fast food brands in the country and it has not been successful as shown by its relatively low brand equity score. i. Objective of Study The objective of this study is to measure consumers’
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| Organization’s Network: | | 7. | List Of Nokia Products | | 8. | | | 9. | Consumer Buying Behaviour | | 10. | Customer Driven Market Stratety Market Segmentation | Market Targeting | Market Positioning | Market Mix 4P’s | Positioning Strategy (slogan, logo….) | | | 11. | Product life cycle- Mobile phones | | 12. | Competition in the Market | | 13. | Nokia Brand Personality | | 14. | Nokia Product Design | | 15. | Need
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Internationalization Strategy of Elecdyne Company Student Name Course Name Course Code Author Affiliation Institute Date Table of Contents Introduction 4 Trend Analysis 5 Pest Analysis 5 Political 6 Economic 6 Social 6 Technological 6 Factor analysis 7 Framework Analysis 8 Internal Strength and Weaknesses Analysis 9 Factors for Internationalization (Weighted) 9 Political Factors 9 Economic 10 Social 10 Technological 11 Summary Table 11 Internationalizing
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many Western economies. Although hindered by loan defaults particularly in Argentina and Brazil, and the subsequent rises in provisions, the bank has been buoyant in certain European markets and furthered its geographical reach through strategic positioning in Russia and the Pacific
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INTRODUCTION: Service quality is an approach to manage business processes in order to ensure full satisfaction of the customers which will help to increase competitiveness and effectiveness of the industry. Quality in service is very important especially for the growth and development of service sector business enterprises (Powell, 1995). It works as an antecedent of customer satisfaction (Ruyter and Bloemer, 1995). With the increase of the importance of service sector in the economy of Bangladesh
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Case Analysis “Virgin Mobile USA: Pricing for the Very First Time” Marketing II – BUSI2202U Group 40, Tuesday Session Word Count: Paper 2,912, Appendix 345 Problem Definition The unimpressive performance numbers in the market belonging to Virgin Mobile are mainly due to the lack of an attractive pricing strategy that would appeal to the target market group. The target market group (consumers aged 19 to 25) have different characteristics than other market groups and Virgin Mobile’s current
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BETWEEN YOU AND YOUR CUSTOMERS? NO ONE The Analysis of Dell Computer and its use of Information Systems in CUT THROAT PC Industry Simon T. Lau Table of Contents Analysis Paper Objective Section I : Industry Analysis : The Personal Computer Industry A. Personal Computer (PC) Industry Profile B. Porter Competitive Model for PC Industry Structure Analysis C. Business Strategy Model and Representative Business
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