Post-Conference Report MacVille’s Italian Mezzo Range of Espresso Launch Introduction The purpose of the conference held on 31st January 2015 at the Hilton Hotel Brisbane was to promote the Italian Mezzo Range of Espresso. MacVille had secured the rights to distribute in Australia and wanted to primarily secure sales leads of the espresso coffee machines as well as increase awareness of MacVille’s association with the specialist espresso coffee market. The conference was also aimed to build
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Task 2: Conference Planning Portfolio Submission details Candidate’s Name | | Student Number | | ------------------------------------------------- Submit this document via my.TAFE with all required evidence attached. See Procedure below for details. Performance objective Candidates will need to conduct individual research of available materials and local resources (web, phone book, etc.) and show initiative and problem-solving skills to develop a conference concept; a full conference plan
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