Starbucks Marketing Plan Katie Tewell Bethany Odom Kelly Snider December 12, 2006 Executive Summary What was once a small coffee shop opened by Gerald Baldwin, Gordon Bowker, and Ziev Siegl in 1971, Starbucks Coffee Company has grown into the number one specialty coffee retailer. With over 10,000 coffee shops in more than 30 countries, of which 4,200 are licensed and franchised and 6,000 are owned, the company’s main objective is to establish Starbucks as the “most recognized and respected brand
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* Introduction……………………………………………………2 * Main activity & Target group……………….......……………2 * Geographic Market & Acquisitions………......….….....…….2 * Challenges…………………………….………………………...3 * PEST…………………………………………………………….3 * Environmental analysis………………………………………...4 * Michael Porter 5 forces model…………………………………5 * Internal analysis………………………………………………...6 * Possessed Resources ……….………….……………………….7 * Strengths……………………………….……………………….7 * Weaknesses…………………………….………………………
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environment is very important to an organisation which will help the firm to identify opportunities and getting the first mover advantage. Besides that, it can also improve performance of an organisation. This report is going to identify all the factors that helps the business run efficiently. First of all, this will understand the purpose for a range of business types (e.g. sole trader, limited company, business partnership and many more). Then will identifies and justifies how objectives evolve
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report addressed to the City Analyst outlining the analysis and evaluation of HMV Group plc’s environmental and strategic position, giving suggested new organisational strategies and plans. Environmental and Organisational Audit Environmental and organisational audits are used to discover a company’s position in their market and environment, and the company’s physical position. Two possible environmental audit techniques that can be done on a company like HMV Group plc are Porter’s 5 Forces and
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obtaining a desired object from someone by offering something in return. Relationships: Marketing actions build and maintain relationship with target audience involving an idea, product, service or other object. Market: The set of all actual and potential buyers of a product or service. These people share a need
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magazine “U”, regular media releases and investor updates, as well as our Group and divisional websites. This report is also a follow-up to the Group’s maiden CSR report, launched in 2008. The report brings together the Group’s economic, social and environmental performance from 2007 to 2009. We have also included some information for 2010 which was available before the collection deadline. The report covers the entire UMW Group, and those subsidiaries that are included in Group consolidated financial
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a uNIVERSITY iNITIATIVE TO Integrate Safety and Sustainability in Course Development David NEWLANDS Senior Assistant Professor International School of Management ~ IESEG, Lille, France d.newlands@ieseg.fr David S. HARRISON Dean - School of Business Administration Chair in Global Business University of South Carolina Aiken Aiken, South Carolina – USA 29801 davidh@usca.edu Michael JARA Assistant Chancellor for Facilities University of South Carolina Aiken Aiken, South Carolina
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that I would like to highlight in this forum are: the influence of globalization on International Business Trade for Malaysia, the roles of ASEAN Free Trade Agreement (AFTA) policies for ASEAN trade collaboration and competition, the macro environmental factors that international business should focus upon before launching market expansion, the roles of government in supporting international trade such as Foreign Direct Investment, how government should assist their businesses in competing in global
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Submitted by Stacey Wagner Prepared for Professor Don Looney Business Policies and Strategies Spring 2007 TABLE OF CONTENTS VISION STATEMENT .................................................................................................... 3 MISSION STATEMENT ................................................................................................. 3 EXTERNAL ASSESSMENT ........................................................................................... 3 External Audit .......
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Department of Economic and Social Affairs Commission on Sustainable Development Seventh Session 19-30 April 1999, New York TOURISM AND SUSTAINABLE DEVELOPMENT THE GLOBAL IMPORTANCE OF TOURISM Background Paper #1 Prepared by the World Travel and Tourism Organization and International Hotel and Restaurant Association The Global Importance of Tourism prepared by the World Travel & Tourism Council and International Hotel & Restaurant Association A. Introduction Creating jobs and wealth
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