t2 INTERNATIONAL CONFERENCE ON BUSINESS AND ECONOMIC RESEARCH (2 ICBER 2011) PROCEEDING nd nd A STUDY OF THE RELATIONSHIP BETWEEN MARKETING MIX AND CUSTOMER RETENTION FOR HERBAL COFFEE IN MALAYSIA Dr. Shankar a/l Chelliah, School of Management, Universiti Sains Malaysia, 11800 USM, Penang, Malaysia. shankar@usm.my Chin Kok Kwon Open University of Malaysia, Seberang Jaya, Penang, Malaysia kokkwonchin@yahoo.com ABSTRACT Today, the major problem faced in the Tongkat Ali coffee industry
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Abstract The paper examines the key factors influencing the adoption of e-business technology by SMEs. To this end, the paper draws on a range of literatures on the diffusion of new information and communication technologies (ICTs), many of which have hitherto been treated as separate. The reasons for this are two-fold. First, e-business technologies are the latest in a line of new ICT technologies. When exploited successfully, ICTs have increased firm competitiveness either by raising the
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Is Virtual Urbanism a Boon or Hindrance? In the real world, today every second person visualizes the future of cities to be technologically advanced and accomplished. Visualize the world to transform into a place without any difficulties, a place that is superior in every aspect, mainly with the aim of solving every new problem, which the people living in it come across. It is difficult to imagine such a place, but what if this fantasy turns out to become a reality? Further down this paper will
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It is not the strongest of the species that survive, nor the most intelligent, but the ones most responsive to change. (Charles Darwin) Introduction In this chapter, we turn our focus to how organizations sustain advantage. We do this through exploring strategic change, while, to complement this in Chapter 12, we examine strategic innovation and corporate entrepreneurship. Strategic change is about ensuring that the organization is consistently relevant in its market arenas and, as the opening
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Case 29 Starbucks’ Global Quest in 2006: Is the Best Yet to Come? Arthur A. Thompson The University of Alabama Amit J. Shah Frostburg State University Thomas F. Hawk Frostburg State University n early 2006, Howard Schultz, Starbucks’ founder, chairman of the board, and global strategist, could look with satisfaction on the company’s phenomenal growth and market success. Since 1987, Starbucks had transformed itself from a modest nine-store operation in the Pacific Northwest into a
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Internationalization STARBUCKS’ INTERNATIONAL OPERATIONS1 Internationally, we are in our infancy. (Howard Schultz, Chairman & Chief Global Strategist – Starbucks, 2003) The expansion strategy internationally is not bullet-proof as it is in the U.S. (Mitchell J. Speiser, Analyst – Lehman Brothers, 2003) ALL’S NOT WELL WITH STARBUCKS In March 2003, Fortune came out with its annual list of “Fortune 500 companies”. For Howard Schultz (Schultz), Chairman of Starbucks Corp. (Starbucks), this list was special as Starbucks
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1-256-48952-2 2 Racial and Ethnic Groups, Thirteenth edition, by Richard T. Schaefer. Published by Merrill Prentice Hall. Copyright © 2012 by Pearson Education, Inc. Exploring Race and Ethnicity Minority groups are subordinated in terms of power and privilege to the majority, or dominant group. A minority is defined not by being outnumbered but by five characteristics: unequal treatment, distinguishing physical or cultural traits, involuntary membership, awareness of subordination, and ingroup
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Chapter 2 An Overview of Formal Methods Tools and Techniques The goal of this chapter is to give an overview of the different approaches and tools pertaining to formal methods. We do not attempt to be exhaustive, but focus instead on the main approaches. After reading the chapter the reader will be familiar with the terminology of the area, as well as with the most important concepts and techniques. Moreover the chapter will allow the reader to contextualise and put into perspective the topics
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| | Book 1.(ed), Howard Frumkin. "Chapter Eighteen - Food Safety".Environmental Health: From Global to Local, Second Edition.Jossey-Bass. © 2010 Food safety professionals protect and promote public health by investigating foodborne disease outbreaks to learn about their causes and by implementing foodsafety strategies to prevent future outbreaks from occurring. They also inspect production facilities, food-processing plants, and retail food establishments to ensure that products
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Wolsey as a surrogate father. ▪ After 1527, Henry VIII's energies were focused on the gravest crisis of his reign, the attempt by Henry to have his marriage to Catherine of Aragon annulled. This problem would lead eventually to Wolsey's fall from power. Henry VIII and foreign policy Introduction ▪ Henry VIII was an aggressive monarch. He wanted to raise England’s profile in Europe and was prepared to go to war to capture French territory. ▪ Wolsey, the humanist, wanted the glory of
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