A PROJECT REPORT ON “A COMPARATIVE STUDY ON THE CONSUMER’S PREFERENCE TOWARDS BRANDED JEWELLERY OVER NON BRANDED JEWELLERY IN MUMBAI.” SUBMITTED BY CHETAN N NAKTE (MARKETING) ROLL NO – B-07 Batch 2011 - 2013 UNDER THE GUIDANCE OF DR. AMIT AGGRAWAL CORE FACULTY - MARKETING UNIVERSITY OF MUMBAI KOHINOOR BUSINESS SCHOOL, KURLA, MUMBAI. DECLARATION I hereby declare that the project report entitled “A COMPARATIVE STUDY ON THE CONSUMER’S PREFERENCE TOWARDS BRANDED JEWELLERY
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Case Analysis – House of Tata: Acquiring a Global Footprint Explain what are any problems or challenges by four major Tata’s businesses; Tata hotel, Tata tea, Tata Steel, and Tata Motor, and justify the solutions for success in business management. Overall, those three Tata’s businesses have commonly objective to increase potential growth of marketing competitiveness, while to broaden management to be higher level of international-scale operation. To be sorted out by each department, Tata’s
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(Vice Chairman and CEO) Products LCD and LED panels Mobile phones Semiconductors Televisions Other Employees 369,000 (2011) Parent Samsung Group Website www.samsung.com Samsung Electronics Co., Ltd. (Korean: 삼성전자) is a South Korean multinational electronics company headquartered in Suwon, South Korea. It is the flagship subsidiary of the Samsung Group and was the world's largest technology company by revenues from 2009 to 2012.Samsung Electronics has assembly plants and sales networks in 61
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Teamwork and Team Performance - Case Study 3/23/2013 Contents 1. Group Development 3 2. Problem Identification 3 3. Retrospective Evaluation 4 4. Reflection 5 1. Group Development There are five stages of group development in which a team passes through: Forming, storming, norming, performing, and adjourning. The group for this case study is currently, 1 week before the due date, in both the norming stage and performing stage. They have adapted to the absence of Mike
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Has strategy contributed to BMW’s success in UK’s premium car market? (Word count: 3000) Executive Summary Owing to the ever increasing competition in today’s business environment, strategy plays a very critical role in ensuring the success of a company. This report gives a limelight on the extent to which strategy has contributed to the superiority of BMW in the UK automobile industry. In analysing this, the report will begin with an
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| | | | Submitted to: Lecturer Amity University Submitted by: BBA + MBA (Dual) | About TATA group of companies The Tata group comprises over 100 operating companies in seven business sectors: communications and information technology, engineering, materials, services, energy, consumer products and chemicals. The group has operations in more than 80 countries across six continents, and its companies export products and services to 85 countries. The total
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accomplished by taking a closer look at how some of the groups of people are identified. According to, (Schaefer, 2012), there four types of minority or subordinate groups in the United States racial, ethnic, religious, and gender. Racial groups are the grouping of people that are set apart socially by their physical differences color being the most obvious. Other differences are at the mercy of what society will deem as different or obvious. Racial groups are designated more by their physical differences
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Discuss organizational development in details -30 Marks Organizational development can be defined as:- * OD is a response to change, a complex educational strategy intended to change the beliefs, attitudes, values and structure of organization so they can better adopt new technologies, markets and challenges, and the dizzying rate of change itself( Bennis, 1969). * OD is planned process of change in an organization’s culture through the utilization of behavioral science, technology
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felt that elevating the brand to the status of a national icon, it could not only expand the user-base but also break free from the clutter. Tata salt's greatest strength as a brand was derived from its association with trust. Its parent, the Tata group, had built its equity on the very concept of leadership with trust. Thus the advertising strategy was aimed at rendering the twin messages of (1)purity (rational emotional expressions) of the brand and (2) its leadership position Tata decided that
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EXECUTIVE SUMMARY This plan seeks to investigate the viability of establishing Virgin Mobile in Nigeria, then launch upon conviction that the environment is conducive and how we will get our mapped-out target to use our services. For purpose of analysing the business environment, PESTEL and SWOT analysis was used and the focus was basically on the telecommunication industry. PESTEL demonstrated that the environment is conducive for our company and products though there are a couple social unrests
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