Masarykova univerzita Ekonomicko-správní fakulta Studijní obor: Podnikové hospodářství MARKETING RESEARCH Diplomová práca Vedoucí diplomové práce: Ing. Klára KAŠPAROVÁ Autor: Eva PEŠLOVÁ Brno, duben 2007 Masarykova univerzita Ekonomicko-správní fakulta Katedra podnikového hospodářství Akademický rok 2006/2007 ZADÁNÍ DIPLOMOVÉ PRÁCE Pro: Obor: P E Š L O V Á Eva Podnikové hospodářství Název tématu: Marketingový výzkum Marketing research Zásady pro vypracování
Words: 33489 - Pages: 134
Chapter 1 1. How are information systems transforming business and what is their relationship to globalization? E-mail, online conferencing, and cell phones have become essential tools for conducting business. Information systems are the foundation of fast-paced supply chains. The Internet allows many businesses to buy, sell, advertise, and solicit customer feedback online. Organizations are trying to become more competitive and efficient by digitally enabling their core business processes
Words: 8338 - Pages: 34
U N I T E D N AT I O N S C O N F E R E N C E O N T R A D E A N D D E V E L O P M E N T WORLD INVESTMENT REPORT 2011 NON-EQUITY MODES OF INTERNATIONAL PRODUCTION AND DEVELOPMENT U N I T E D N AT I O N S C O N F E R E N C E O N T R A D E A N D D E V E L O P M E N T WORLD INVESTMENT REPORT 2011 NON-EQUITY MODES OF INTERNATIONAL PRODUCTION AND DEVELOPMENT New York and Geneva, 2011 ii World Investment Report 2011: Non-Equity Modes of International Production and Development
Words: 156270 - Pages: 626
motivated and flexible in achieving output of scientific and technical products to the market and play an important role in the development of new promising niches. However, high-tech companies in the early phase of its development in the majority cases are not attractive to foreign and Russian investors. Not receiving financial support, they stagnate or close its infancy. Choice of financial instruments and to attract the required
Words: 21467 - Pages: 86
MAKING ENTERPRISE RISK MANAGEMENT PAY OFF Thomas L. Barton William G. Shenkir Paul L. Walker Prentice Hall PTR One Lake Street Upper Saddle River, NJ 07458 www.phptr.com Editorial/Production Supervision: KATHLEEN M. CAREN Executive Editor: JIM BOYD Marketing Manager: BRYAN GAMBREL Manufacturing Manager: MAURA ZALDIVAR Cover Design: TALAR BOORUJY ©2002 Financial Executives Research Foundation, Inc. Published by Financial Times/Prentice Hall PTR Pearson Education, Inc. Upper Saddle River
Words: 73678 - Pages: 295
Wear 240 Ž2000. 168–179 www.elsevier.comrlocaterwear An experimental study of diesel engine cam and follower wear with particular reference to the properties of the materials J. Michalski ) , J. Marszalek, K. Kubiak Faculty of Mechanic Engineering and Aeronautics, Rzeszow UniÕersity of Technology, 35-959 Rzeszow, ul. W. Pola 2, Poland ´ ´ Received 9 August 1999; received in revised form 17 February 2000; accepted 17 February 2000 Abstract The main objective of this paper is to study
Words: 6535 - Pages: 27
advantage - Core competence and strategic alliances for ensuring quality – Quality review, recognition and reward – Quality awards. QUALITY MANAGEMENT UNIT – 1 1.1 Quality Quality, cost and productivity are still fundamental concerns for management worldwide. The concept of quality has been around us for a vary long time. The characters for quality appear in ancient Chinese and Indian writings. Quality is the vary essence of humanity. The concept of cost too has been around us for at least 10,000 years
Words: 60646 - Pages: 243
9-403-090 REV: AUGUST 23, 2004 JEFFREY T. POLZER ALISON BERKLEY WAGONFELD Flextronics: Deciding on a Shop-Floor System for Producing the Microsoft Xbox It was March 2001 and Jim McCusker was getting restless during the long flight over to Hungary. He had just spent a few days visiting Flextronics’ North American operations in Guadalajara, Mexico, and now he was on his way to Flextronics’ central European facilities. He was planning to spend two days there before heading back to his primary
Words: 9914 - Pages: 40
The current issue and full text archive of this journal is available at www.emeraldinsight.com/0955-534X.htm The collaborative strategy in the Taiwan shoe industry Tzong-Ru ( Jiun-Shen) Lee and Toong-Chinn Venice Koh Department of Marketing, National Chung Hsing University, Taichung, Taiwan Abstract Purpose – The purpose of this paper is to elaborate the reason behind a sustainable guanxi network through the introduction of the collaborative strategy in the Taiwanese shoe industry. Design/methodology/approach
Words: 6442 - Pages: 26
UV2561 Rev. Sept. 7, 2011 FEDEX CORP. VERSUS UNITED PARCEL SERVICE OF AMERICA, INC.: WHO WILL DELIVER RETURNS FROM CHINA? On April 17, 2006, the International Air Cargo Association hosted its first-ever meeting in China. The location could not have been more appropriate. China was shaping up to be the world’s most significant market for air cargo, and Yan Yuanyuan, director general of China’s General Administration of Civil Aviation, had just announced that China would be opening up its
Words: 5421 - Pages: 22
