Textbook, pp. 146-147 Will the video store die out, or will there still be a place for it in the world of Quickflix? Will the video streaming part of Netflix eventually put the DVD part out of business? Discuss the similarities and differences between Quickflix video streaming and YouTube. Case Study2 : Information systems are critical for take-off in the airline industry Textbook, pp. 186-187 What are the advantages for an airline of using a revenue management system? Are
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costs (and quality) of a computer supplier. Moreover, assume that the computer supplier acts like a price taker in the negotiations. What offer should Ray make to the supplier in order to get the best possible price? Make sure you highlight the intuition for your suggestion. We can assume that in a perfectly competitive market, as Ray has perfect knowledge of costs and quality, his best possible price would be equal to / above marginal cost. Assuming that Ray is a monopoly in the market and there’s
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enormous market saturation. The concentration of airline service providers in the market are more than the actual needed demand. Due to immense competition, the level of competition is enhanced within the complex market offering in terms of technology, prices, in-flight entertainment, customer services, and so on. Hence, this paper is presented to analyze the Porter’s five forces model in the horizon of airline industry. Porter has also given the more enhanced framework of forces by including the sixth
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seating choice and able to price against car transportation DIVERGENCE: While the other Airlines operated through hub-and-spoke systems, Southwest Airlines doesn’t followed them instead created new rules and alternatives by choosing point-to-point travels between midsize cities. COMPELLING TAGLINE: A Good strategy has a clear cut and compelling tagline, which not only provides clear, cut message but also advertise offering truthfully. “The speed of a plane at the price of a car” is the Southwest’s
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how you would go about setting prices for your product or service. My example of monopolized service or product of my choice is Internet cable service. We have many Internet carriers nowadays such as Cox, Comcast,Verizon and AT&T etc. If I can I monopolize Internet service, I would determine the price base on my cost plus desired profit, let’s day 50% profit rate. Since I’m the monopolist in this field, I have the final say about the price, and consumers are the price takers. Considering broadband
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03-Klassen-4641.qxd 4/1/2005 6:06 PM Page 135 3 PLANNING AND CONTROL O ffering desirable customer service at a reasonable cost requires an efficient flow of materials and services while simultaneously managing the organization’s resources that direct and transform these flows. Effective planning and coordination ensures that all resources required to deliver services or produce goods are available in the right quantity and quality at the right time. Such planning and coordination
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Case Study 1: QuickFlix 1. Will the video store die out, or will there still be a place for it in the world of Quickflix? Quickflix's long-term plan is to wean all its customers off discs. Quickflix bought Bigpond Movies' disc-only customers when Telstra abandoned its disc delivery service, so Quickflix will be keen to convert these Bigpond refugees to streaming customers as soon as possible. Quickflix will struggle to wean customers off DVD completely until the NBN reaches critical mass and
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innovate. “Air Canada's development of transparent branded fares, accompanied by the introduction of "a la carte" pricing and travel passes, mark it as a Market Leader in reversing the commoditization of air travel and reestablishing a positive price/value equation for the customer.”-Perry Flint, Air Transport World Editor-in-Chief. This is what Air Canada’s innovative management achieved. They introduced a pricing system and a “flight currency” plan that made possible for them to achieve over
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meals and in-flight movies etc., since prices were mandated by the Civil Aeronautics Board. In the post-de-regulation era, this rivalry has taken on the form of severe price competition, with airlines ruthlessly undercutting each other with fare promotions. There are a number of airlines making the airline industry fairly crowded. Even though the 3-firm concentration in 1992 was 50%, and the 8-firm concentration was 92%, the fact that the airlines competed on price made the industry much more competitive
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classes, the mathematical modeling required is beyond that of a human being. So I think both of them are critical in airline industry. Hotel. Because revenue management allows it provide bedrooms for the right customers at right time for the right price, based on analytics and predictions revenue management provides. Question 3. How could an airline use customer information to gain competitive advantage? Airline could select those most purchased customers and investigate their profile information
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