Content Page 1.0 Unique Business Idea 2 2.0 General Company description 2-4 3.0 Service overview, benefit and features 5-6 4.0 SWOT Analysis 6 5.0 Target Market 7 6.0 Long term and short term marketing goals 7-8 7.0 Marketing Mix 8-9 8.0 Operational Plan and Licenses and Permit 10-11 9.0 Promotion Tools (Logo, Flyers) 11-12 10.0 Industry Analysis 13-16 11.0 Macroeconomics Analysis 16-17 12.0 Interview (1)&Interview
Words: 5207 - Pages: 21
Marketing Report of iPhone 1. Introduction 1.1 Terms of reference This marketing report has been requested by Peter McPherson - Head of Business – by 9/12/11. I have chosen to do this report on the iPhone, I will be researching its history and how the iPhone came about, I will be looking into the marketing concept that apple used to promote the iPhone, I will also look into detail about the product itself, and how it has developed over the years. 1.2 Procedure Primary research – No
Words: 4499 - Pages: 18
P1 – Describe the type of business, purpose and ownership of two contrasting businesses The first Business I have chosen is British Airways, because of my interest in travelling. Also, I thought it’d be a very interesting and different company to choose and base my research on. British Airways, often shortened to BA, is the flag carrier airline of the United Kingdom and it is the largest airline in the United Kingdom based on fleet size. When measured by passengers carried, it is second-largest
Words: 7297 - Pages: 30
proportion of part-time hours, the share of immigrant workers and by the proportion of the most experienced workers. The second chapter decomposes the total factor productivity growth for the Canadian tourism/hospitality industries with dynamic factor demand models which is estimated with nonlinear Full Information Maximum Likelihood (non-linear FIML) estimator. The results show that only a few Canadian tourism/hospitality industries experienced positive total factor productivity growth and had a major
Words: 39529 - Pages: 159
Introduction The KenBarry Hotel – now known as The Blackpool Hotel – appeared in Channel 4’s “Ruth Watson’s Hotel Rescue” which aired in 2009. The programme showed new owners Rod & Shaun facing a lot of problems. At first view the hotel is shabby, rundown and cheap. Rooms are in great need of a refurbishment and with an average of only 10% occupancy business is not good. In a popular location of Blackpool competition is high. As the hotel is so poor quality it is actually only listed as a
Words: 2766 - Pages: 12
The International UNO Summer School 2012 Red Bull: Case Analysis Daniel Mader Andreas Mair Jennie Walker Ellie Walker Macon Blount Marketing Principles Jeffrey R. Foreman, PhD MKT 3501.1 Table of Contents Company Overview 3 Corporate, Business, and Marketing Strategy 5 Market Orientation 6 Marketing Macro Environment 7 Consumer Behavior and Psychology 8 Porter’s Five Forces 12 Pricing Strategies 14 Integrated Marketing Communications
Words: 4065 - Pages: 17
France, attracts over six million people a year. Sephora now also offers UK delivery on its site. 2.0 Descriptions of general marketing mix elements The general marketing mix basically consists of the 4 P’s of marketing which are product, place, price and promotion. The 4 P’s is probably the best known way of defining the marketing mix, and was first expressed in 1960 by E J McCarthy. What is product? The marketing mix concept has its
Words: 3405 - Pages: 14
the general price level of goods and srvices in an economy over a period of time. When the price level rises, each unit of currency buys fewer goods and services. Consequently, inflation reflects a reduction in the purchasing power per unit of money – a loss of real value in the medium of exchange and unit of account within the economy. The difference between inflation and a change in price of a particular good or service is that inflation reflects a general and overall increase in price across the
Words: 9578 - Pages: 39
c MARKETING 7E People real Choices This page intentionally left blank MARKETING 7E People real Choices Michael R. SAINT JOSEPH S SOLOMON ’ U OLLINS NIVERSITY Greg W. MARSHALL R C STUART OLLEGE Elnora W. THE UNIVERSITY OF SOUTH CAROLINA UPSTATE Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong
Words: 227255 - Pages: 910
HOW FUTURE IT TRENDS WOULD IMPACT ORGANIZATIONS BUSINESS STRATEGIES TO DRIVE INNOVATIONS, ADD VALUE AND GAIN COMPETITIVE EDGE? Chamika Waidyalankara (ECU ID: 10217155) ACBT – Semester II MBA5709 - Information System Challenges in Management Table of Contents 1.0 Introduction 3 2.0 Future IT Trends 4 Internet of Things 4 Cloud Computing 4 BYOD (Bring Your Own Device) 5 Enterprise Mobility 5 Big Data 6 Enterprise Social Networking 6 3D Printing 7 Wearable Computing 8 3.0 Uses and Impact
Words: 4106 - Pages: 17
