EXECUTIVE SUMMARY Tony Fernandes, as the Chief Executive Officer of AirAsia, decided to pursue his dream to start an airline with the following vision: “To be an airline that flies long-hauls with low fares with a corporate culture that is flexible and functional”. AirAsia has achieved its title as “The World Lowest Cost Airline,” and was also one of the world’s most profitable airlines. This report provides an analysis and evaluation of internal and external of the company. Methods of analysis includes
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MNGT 2001 | GROUP CASE STUDY REPORT | 4/12/2015 4/12/2015 Executive Summary The purpose of this report is to analyse and evaluate the business strategy of Singapore Airlines. The report provides an informed review of Singapore Airlines’ executive management or organisational strategic analysis, decision making, implementation and evaluation of performance outcomes. Therefore, the report will cover many aspects such as strategic analysis, strategic directions and strategic objectives
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INTERNAL CAPABILITIES & CORE COMPETENCIES 19 Table 8: Comparison of Malaysia’s Top Players in Low Cost Carriers’ Marketing Program 20 9.0 FINANCIAL AND MARKETING EVALUATION OF AIRASIA 23 9.1 Evaluation of AirAsia’s financial status using 2007 and 2008 annual reports 23 Table 9 : AirAsia’s financial status in 2007 and 2008 23 9.2 Financial Evaluation for AirAsia as compared to Malaysia Airline [MAS]. 24 Table 10 : AirAsia’s financial status as compared to MAS in 2007 and 2008 24
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Through Their Expansion Plans, How will Porter Airlines Effectively Utilize Their Low-Cost Business Level Strategy to Increase Their Customer Base? Table of Contents Executive Summary…………………………………………………………………….p. 3 Porter Airlines…………………………………………………………………………..p. 4 The Expansion..………………………………………………………………………...p. 4 What is Organizational Strategy………………………………………………………..p. 7 Porter Airlines Business Level Strategy………………………………………………..p. 9 Core Competencies …………………………………………………………….p. 9 Competitive
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Jet Star? Jetstar is a value based carrier network providing all day every day low fares with an open approach to air travel serving in excess of 50 markets across the Asia and Asia Pacific region. We believe in fostering a culture that is focused on our customers - ensuring we deliver the lowest fares and provide a travel experience that is refreshing and enjoyable, alongside our commitment to all day every day low fares both to our passengers and our staff. The Jetstar Group includes wholly
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Classic Airlines is up against not just one challenge but several challenges they need to deal with. Unfortunately travel has decreased as a result of uncertainty with regards to flying; this has forced the stock prices to be reduce decreasing the price of a share of Classic Airlines stock by 10% over the previous year. The negative messages being conveyed by Wall Street and the media is bringing employee morale down to an all time low. Consumer confidence in the airline has resulted in a 19% decrease
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Bus 599: Crafting and Executing Strategy Dr. Denean Robinson Assignment: Assignment #5: Corporate culture/Leadership Actions for Strategy Discuss the corporate culture at Southwest Airlines and how it leverages its culture to achieve a competitive advantage Whereas the litany at many companies or firms is that customers come first, at Southwest, the operating principle was that employees come first and customers come second. Southwest’s management believe that delivering superior service
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III. Industry Demand 5 IV. Cost Structure 6 V. Analysis of Competitive Forces (Porter’s Five Forces) 9 a) The Threat of Entry by New Competitors 9 b) The Intensity of Rivalry among Existing Competitors 10 c) Pressure from Substitute Products 11 d) The Bargaining Power of Buyers 11 e) The Bargaining Power of Suppliers 12 VI. Conclusion 12 VII. References 14 VIII. Appendices 16 | Executive Summary Due to the necessity of the services the Airline industry provide, its relevance
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ENVIRONMENTAL ANALYSIS…………………………………………………..PG. 5 ENVIRONMENTAL SCAN………………………………………………................PG. 6 SWOT ANALYSIS PG. 6 PEST ANALYSIS………………………………………..………………………..…PG. 8 STRATEGY…………………………………………………………………………..PG. 9 VALUE DISCIPLINE..……………………………………………………….……...PG. 9 GENERIC STRATEGY………………………………………………………………PG. 10 GRAND STRATEGY………………………………………………………………..PG. 10 RECOMMENDATIONS.…………………………………………………………....PG. 11 OBJECTIVES………………………………………………………………………...PG. 11 FUNCTIONAL TACTICS…………………………………………………….……
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card, cheque , cash transfer and others payment mode. •Outsourcing In order to save cost, one of the strategies applied by Tune Hotel is outsourcing. In Tune Hotel Kuala Lumpur, the housekeeping, Uncle John Kopitiam, 24 hours convenience store 7 eleven, money changer kiosk, Subway and CIMB ATM and Bureau de change are indeed part of outsourcing. This strategy had helped Tune Hotel to save a big amount of cost. However, although these are under third parties ,Tune Hotel always keep in touch with
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