multinational corporation. The headquarter of Apple Inc. is located in Cupertino, California. This company has expertise in developing, designing and selling personal computers, and computer software and consumer electronics. Macintosh, the iPod, and the iPhone are the best-known hardware products of this firm (wiki). Steven Paul Jobs was born on 24 February 1955, in San Francisco, California, was an American entrepreneur, marketer. Stephen Wozniak was born on 11 August 1950, was an American electrical
Words: 1116 - Pages: 5
APPLE, INC. CASE ANALYSIS Written by: Jessica A. Mahfoudi AMBA 640 Dr. Larry Williams University of Maryland University College February 25, 2013 This page is intentionally blank EXECUTIVE SUMMARY Management Information Systems allow companies to remain competitive in today’s fast-paced world and especially when conducting business on the Internet. Organizations must adapt to technological advances and innovations to keep pace with today’s rapidly changing
Words: 4317 - Pages: 18
FACULTY OF BUSINESS NILAI UNIVERSITY BACHELOR OF BUSINESS ADMINISTRATION BM 3319 BUSINESS SYNOPTIC 1 TITLE: Case Study: APPLE (Apple’s Profitable but risky Strategy) Prepared by: LAM SOON LIANG BBAMGT 00009666 Date of Submission: 8th December 2014 Question 1: With reference to the case study, provide one example with a paragraph of not more than 5 lines, which clearly illustrates a link between topics or concepts drawn from at least 2 modules you studied. Launched
Words: 2904 - Pages: 12
Marketing Mix Project THE APPLE IPAD By MeelieB June 16, 2012 INTRODUCTION Technology in its respect has made a huge impact in today’s society. With technological products ranging from computers, kindles, mp3 players and handhelds, at least two of these products can be found in every home in the United States. These products have developed into products of necessity in which serve vital functions for everyday life. Functions such as research on papers such as this, performing business transactions
Words: 2040 - Pages: 9
who turned around the company from near bankruptcy in 1996, couldn’t have asked for more. Originally Apple Computer, the company was renamed Apple Inc. in 2007 to signify its enlarging its pie from merely selling high-end computers to include iPod, iPhone and now iPad. Apple Inc. is by far the largest company in the world by market capitalization. At $565 billion (INR 28.25 trillion!) it pips Exxon Mobil, the largest upstream oil company in the world, worth $408 billion! 2. APPLE: BRIEF HISTORY
Words: 4655 - Pages: 19
resulted in share and stock prices plummeting. By 1997, Apple asked Steve Jobs to become the interim CEO and help the company. This decision became the turning point of the company; with the introduction of new products such as the iPod, iTunes, iPhone, etc. These sectors became the company’s most profitable products. Present Apple continues to be innovative and remain focused on satisfying personal consumer demands. With the release of a new product, the company strives to improve performance
Words: 4087 - Pages: 17
Corporate Responsibility and Marketing Strategies Robyn Wright Herman Dr. Tonya D. Moore Contemporary Business January 28, 2014 Introduction Corporate responsibility and Marketing Strategies are essential in today’s market and to any premier company in this day and age. Researching Apple’s ethical and social responsibility and their position will allow the consumer to determine if the company is meeting or exceeding their responsibility. Exploring the publications which documents the impact
Words: 1294 - Pages: 6
the iPhone smartphone, iPad tablet computer, iPod portable media players, and Macintosh computer line. Founders, Steve Jobs and Steve Wozniak effectively created Apple Computer on April 1, 1976, with the release of the Apple I, and incorporated the company on January 3, 1977, in Cupertino, California. Apple experienced modest, but above average growth from its founding until the mid-2000s when the popularity of its iPods and iTunes Store were joined by Apple’s release of the first iPhones. This
Words: 18184 - Pages: 73
shift in focus towards costumers electronics. Apple Inc. is an international American Company that produces computer software, cell phones, personal computers and consumer electronic products. The well- known products of Apple include: the Ipod, the Iphone, the Ipad, Apple TV, and now that I watch which was recently introduced in May 2015. Apple has 453 retail stores in 16 different countries and online stores available in 39 countries. On January 27, 2015 Apple announced results for its fiscal 2015
Words: 1205 - Pages: 5
The Apple Corporation Bus431: Marketing Strategy CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper. I have also cited any sources from which I used data, ideas or words, either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course. Student Signature: Cynthia M. Cantu Table of Contents Organizations
Words: 3454 - Pages: 14
