Your student ID _________________________________ Your Name _____________________________________ Your Signature __________________________________ THE UNIVERSITY OF NEW SOUTH WALES Australian School of Business School of Marketing MARK1012: Marketing Fundamentals Final Examination Session 1, 2011 Instructions: This examination paper consists of TWO sections, Section A and Section B; (TWELVE printed pages excluding this page). Printing is double sided, so check each page carefully
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made by ALDI is generally passed on to the ALDI consumers. All these factors make ALDI a low-cost producer and thus enable to offer customer at a lower price and yet still obtain the profits needed which gives a competitive advantage over others Strategy – Cost Focus: Firm dedicates to product that is basic at a lower cost to a segment of people but acceptable by the consumer (Porter, 1985). ALDI supermarket as mentioned above, considers the middle class people in the rural and the sub-urban areas
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1. Primary research vs Secondary research 104 Primary data are data freshly gathered for a specific purpose or for a specific research Project. Primary research is research that's tailored to a company's particular needs. By customizing tried-and-true approaches — focus groups, surveys, field tests, interviews or observation — you can gain information about your target market. Primary research delivers more specific results than secondary research, which is an especially important consideration
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awareness. Introducory phase we will use informative advertising technique Persuasive advertising will be used due to competition Finally during maturity we will use reminder adverising to remind consumers Product Branding Hollister Pricing Strategy Hollister Placing Strategy 1- Creating the messeage: -Personality symbols (in Hollister’ case, celebrities), -lifestyle -musical -slice of life. 2- Choosing Advertising media : Narrowcasting Immediate, customized and easily reached promotion tool that
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Differentiating Between Market Structures Angela Graham ECO/365 January 6, 2015 Biagio Vultaggio Differentiating Between Market Structures The hospitality industry has always been above and beyond for excellence. In today’s hospitality industry, the competitive structure is not so much aggressive but more unique with tactics. Every company tries to one up the next person by using creative approaches to intrigue each consumer when they are on vacation. Since we do live in Vegas, how does
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COSTING AND PRICING The key principle of costing is to calculate the true cost of a product or service while pricing is determined by demand, market conditions and factors which influence pricing such as advertising, promotional activity and the ability to differentiate from competitive or alternative products and services. Costing is based on the simple principle of recovering cost. Cost are classified as Variable or Fixed. Variable costs are those costs which vary in direct proportion
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Pricing strategy and Channel Distribution Anthony McKenzie MKT 500 Marketing Management Prof. Deidre Guion November 13, 2011 Determine and discuss a pricing strategy (Penetration or Skimming). The marketing penetration strategy its intention is to raise market shares of any product or services that is still prevailing in the consumer market. This particular pricing strategy was adopted by companies and business in order to increase their sales revenue merely because there wasn’t
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Pricing Strategy: Ecaterina Curova Jason Geesey LCC International University November 13th, 2013 Pricing Strategy: Pricing is the moment of truth; it is when all of the company’s marketing and financing strategies really meet the final decision point with its customers (Kotler & Armstrong, 2012, p.314-315). “One of the key aspects of getting the financial control of the business is developing a pricing strategy for its particular market so the product or service can be sold properly” (“Developing
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and find the one cheaper. A company can choose among various pricing strategies, the three most common being: Skimming Price strategy, which is the strategy where the companies are entering the market with a relative high price to cover the expenses of product development. In addition it is also to attract trend-setting consumers. When the product has gained foothold the price will fall. The 2nd strategy is the penetration pricing strategy, which is starting with a low price on the market to catch
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Marketing Mix Project THE APPLE IPAD By MeelieB June 16, 2012 INTRODUCTION Technology in its respect has made a huge impact in today’s society. With technological products ranging from computers, kindles, mp3 players and handhelds, at least two of these products can be found in every home in the United States. These products have developed into products of necessity in which serve vital functions for everyday life. Functions such as research on papers such as this, performing business transactions
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