1. You own a local sub shop in a college town. You primarily serve two groups of people: local residents (both students and other local residents) and visitors to your town. Devise a price discrimination strategy that will increase your revenues compared to a single-pricing strategy. An article in Britannica Encyclopedia explains that Price discrimination takes place when a company charges a different price to different groups of customers for an identical good or service. In order for the price
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OBJECTIVE: 6 Segmentation: 6 Target Markets: 6 Positioning: 7 SWOT ANALYSIS: 7 Strength: 7 Weakness: 7 Opportunities: 7 Threats: 7 MARKETING STRATEGY: 8 1. PRODUCT 8 2. PRICE: 8 Pizza Hut Iftar Deal 2011 – All you can Eat 8 3. PLACE: 8 Pizza Hut Iftar Deal 2011 – All you can Eat 10 Advertising Strategies: 11 Media Strategy : 12 1. Television 12 2. Radio 12 3. Newspaper 12 4. Internet 13 5. Outdoor 13 Campaign Evaluation 14 1. Measure Sales Of New Products 14
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SITUATION ANALYSIS 2 Company Analysis 2 Customer Analysis 2 Competitor Analysis 3 Climate 4 SWOT Analysis 4 MARKET SEGMENTATION 6 MARKETING STRATEGY 7 Product 7 Price 8 Distribution (Place) 9 Promotion 9 CONCLUSION 10 BIBLIOGRAPHY 11 Figure 1 - Competitor Pricing 3 Figure 2 - SWOT Analysis 5 Figure 3 - Locations and Pricing 8 EXECUTIVE SUMMARY WK Investments operates 4 self storage facilities in the Midland/Odessa area. These facilities operate as Loop 250 Self Storage
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Managing Customers Categories in the Restaurant Market When one talks about managing customers they should consider the categories of the market. There are three categories within the market captive, mass and status market. But what are these. Let me begin by talking about Captive Market, according to the (Business dictionary.com, 2013) it is those Customers who are constrained to purchase from a particular supplier or seller or according to (The Law Dictionary, 2013) it refers to markets
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business | 12 | * Set-up | 12 | * Suppliers | 12 | * Setup cost | 12 | | | c. Marketing plans | | * PRICE | 14 | * PRICE ADJUSTMENT STRATEGIES | 14 | * DISCOUNT AND ALLOWANCE PRICING | 15 | * COST SHEET | 16 | * PRICE COMPARISON | 17 | * FACTORY AND BRANCHES | 18 | * PLACEMENT STRATEGY | 19 | * PROMOTION | 20 | * TASK TO ACCOMPLISH THESE OBJECTIVES | 21 | * SWOT ANALYSIS | 22 | * PESLTE analysis | 25 | * Conclusion &
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Products, Pricing, and Channels Introduction The all-new Mustang is the next chapter in the life of one of the world’s most iconic cars. The 2015 Ford Mustang is loaded with innovative technologies and delivers high levels of performance and style. “The Mustang is the first car to offer four, six, and eight-cylinder engines that each produces at least 300 horsepower. With more powertrain options to choose from, there is a Mustang to fit any lifestyle. The 3.7-liter V6 and upgraded 5.0-liter
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Barco Projection Systems (A): Worldwide Niche Marketing Case Write-Up – Decision Case – BPS and its Product Line Strategy: Barco N.V originally started as a producer of radio broadcast receivers in 1934 and gradually made its way to the broadcast monitor and professional video equipment markets. After a global recession that followed the 1977 oil supply shock, the company decided to redefine its focus from consumer markets to industrial markets in order to keep its position in the industry. Dejonghe
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1. Product Choice 2. Introuction Nokia Corporation is a Finnishmultinational communications and information technology corporation headquartered inKeilaniemi, Espoo, Finland.[4] Its principal products are mobile telephones and portable IT devices. It also offers Internet services including applications, games, music, media andmessaging through its Ovi platform, and free-of-charge digital map information andnavigation services through its wholly owned subsidiary Navteq.[5] Nokia has
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revenue. With intensive competition in the fashion industry, Raoul must have it own identity in order to differentiate itself from the competitor. Analyses have been undertaken to determine what necessary strategies to be implemented to enhance the brand image so as to increase profits. Strategies are recommended by taking advantage of Raoul‟s strengths and building on their weaknesses in order to take advantage of the available opportunities in the market and to defend it from threats. Studies of
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In this report, there will be an in-depth analysis of the International marketing strategies that Apple Inc. currently does in order to promote their products. The key strategies will be discussed and explained further in more clarity. There will an investigation into any problems that Apple may face currently as well as potentially. Finally, there will be recommendations in terms of their marketing strategies will be given. Firstly, there will be an introduction into the company with clear
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