The word ‘essentials’ in its title might give the impression that the CIM Certificate's ‘Marketing Essentials’ module is a walk in the park. But be warned: this is not the case. As the first module usually studied when pursuing a Professional Certificate in Marketing, its three-hour exam demands preparation. The exam is broken into two parts. Part A requires candidates to answer 10 short questions, each carrying four marks. Part B includes three questions based on a case study, each carrying 20
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Submission is online ONLY via Turnitin by 12.00pm Friday 29th May 2015. 2) Activity 2: Strategic Service Marketing in context (1,000 words) Worth 25% of overall module grade. Submission is online ONLY via Turnitin by 12.00pm Friday 26th June 2015. 3) Activity 3: Application of Service Marketing principles (2,000 words) Worth 50% of overall module grade. Submission is online ONLY via Turnitin
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What makes the Samsung brand successful? Marketing has been defined by The Chartered Institute of Marketing (2001) as …“the management process responsible for identifying, anticipating, and satisfying customer requirements profitably”… This essay will focus on the technology sector and attempt to uncover what makes the Samsung brand successful. Using key marketing theories of branding concept, brand equity and brand positioning in a logical order it will critically evaluate these concepts in the
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organization. Alignment between strategic direction and business activities is essential to ensure the attainment of vision and mission. The selected company is beauty line organization to develop a strategic plan. It will cover vision, mission and guiding principles. Mission Statement A mission is the strategic direction that guides the organization to attain its business goals. To nourish and glow the skin of people will be the mission of beauty line business. To attain the mission, the organization
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8.00 | | | ORIE | 100 | Orientation | Reg / Core / regular | 0.00 | S | 0.00 | | | RELT | 215 | Philosophy of Christian Education | Reg / Core / regular | 2.00 | | 0.00 | | | MGMT | 155 | Principles of Management | Reg / Core / regular | 3.00 | B+ | 7.00 | | | ECON | 215 | Principles of Microeconomics | Reg / Core / regular | 3.00 | C+ | 6.99 | | | EDUC | 101 | Work Education | Reg / Core / regular | 0.00 | | | | | | Core Cumulative, Cred: 15.00, GPA: 2.14 | Period Total:
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decisions are made by entrepreneurs who establish and run all kinds of businesses. Entrepreneurs make decisions about financing and marketing the products and services. With those decisions manufactories and business will be able to produce better products become creative in providing services. Individuals make economical decisions based on four principles. First principle is people face trade-offs and we can define it as we can't get anything unless we give another thing. Most people dose tradeoff
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www.thetimes100.co.uk Business principles in action nutritional labelling Introduction Consumers have higher expectations than ever before. They want products to match these expectations. They also want accurate, up-to-date and useful information about what they buy. In short, consumers want the facts. This growth of consumer power is known as consumerism. CURRICULUM TOPICS • Market orientation • Business ethics • Business communications • Value chain • Product positioning GLOSSARY Consumerism:
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1.0 Introduction This case study analysis focuses on misplacement of cultural imperatives bymounting unethical advertisement campaign by two Indian package mass consumptioncompanies - Hindustan Lever Ltd and CavinKare Ltd. The development of revolutionary skinlightening technology brand; Fair & lovely by Hindustan Lever Ltd opened up a new chapter onapplication of unethical promotional strategy to generate large volume of sale and maintainmarket leadership position in India skin care industry
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1 PRINCIPALS OF GREEN MARKETING MKT/411 Individual Assignment Barbara Figiel Instructor: Rodger University of Phoenix 2 | | | | | | | | | | | Green Marketing Principles1. Be CredibleCredibility is essential for successful green marketing. You have to implement sustainable business practices before promoting green products and services or the public will perceive you as cynically taking advantage of environmental concerns.2. Make Specific ClaimsPeople understand
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Assignment 1 – Set Communications & Marketing Objectives for an Idea/Product/Service – 10% Assessment This is a grouped assignment linked to the learning outcomes and objectives of Unit 1. Students must review Chapters 4 & 5 prior to completing this assignment. Assignment 1 involves applying the DAGMAR strategic planning process to set two types of IMC objectives: 1. Marketing Objectives (Chapter 4 –Objective Setting p.110) 2. Communication Objectives (Chapter 4 – Communications
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