AMERICAN INTERNATIONAL UNIVERSITY-BANGLADESH Spring’ 2013-2014 MID-TERM EXAM SCHEDULE (Released on February 04, 2014) Day 1: March 01, 2014(Saturday) TIME Campus 1, 5 & 4 PRINCIPLES OF ECONOMICS ECONOMIC GEOGRAPHY GLOBAL FINANCE MEASUREMENT & INSTRUMENTATION BASIC PLANNING AIRLINE RESERVATION & TICKETING SELECTION AND STAFFING PHYSICS 1 PHYSICS 1 FOR ARCHITECTS MODERN PHYSICS SYLLABUS DESIGN DEV COMMUNICATION & DEV JOURNALISM LOGIC & PHILOSOPHY STATISTICS FOR DEVELOPMENT SOFTWARE DEV. & PRO. MGMT
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Strategic Marketing Management MBA5320 E Fall 2013 Professor Office Telephone E-Mail Office Hours Class Location Class Hours Simin Foster, Ph.D., MBA Desmarais 5140 Contact via e-mail simin.foster@uottawa.ca By appointment (confirm via e-mail) Desmarais 4170 Thursday 4:00 pm - 7:00 pm Weight on Final Grade 15% 15% 10% 15% 20% 25% Course Deliverable Case 1 – Black & Decker (A) Case 2 - Marketing Simulation Case 3 – A Case for Brand Loyalty Case 4 – Online Marketing at Big Skinny Peer-to-Peer
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SWARTHMORE COLLEGE LONDON ATHE Level 6 Diploma in Management STRATEGIC MARKETING SHS Task | Table of Contents | Page No | Introduction | 03 | Task 01 | 1.1: Assess the role of Strategic Marketing in an organization | 04 | | 1.2: Analyse the relationship between corporate strategy and marketing strategy | 04 | | 1.3: Analyse how marketing strategy is developed | 05 | Task 02 | 2.1: Evaluate approaches to internal environmental analysis | 06 | | 2.2: Evaluate approaches
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(Mr) Question Direct marketing has been one of the fastest growing areas of distribution over the past 30years. With reference to various forms of direct marketing, account for direct marketing’s increasing success. Introduction Kotler P et al (2012) defines direct marketing as direct communications with carefully targeted individual consumers to obtain an immediate response and cultivate lasting customer relationships. Kayode O (2014) further defines direct marketing as the process involved
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SUNSILK – INNOVATIVE MARKETING STRATEGIES 1.INDUSTRY PROFILE Shampoo in India was derived from the Hindi word ‘Champi’ meaning hair massage. Theintroduction of shampoo in India dates back to the British reign in the country. Being arecent development the growth of shampoo or rather the penetration levels of shampoo inthe India has been commendable.The shampoo market in India is estimated to be Rs 2,500-3,000 crore. The shampoomarket is India is categorized according to the benefits they provide
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in accordance with sound moral principles based on fairness, justice and trust. How did such principles help Johnson to cope with complex problems? How did the company’s credo influence its actions in the times of crises? Give your reasons. It is very important for every company to be socially responsible and operate in accordance with sound moral principles based on ideals such as fairness, justice and trust. Clients can often regard unethical marketing activities as unacceptable and
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| |To apply an understanding of marketing strategies such as understanding terms, concepts, and principles relevant to planning and formulating | | |marketing strategies for appropriate product or services | | |To gain experiences in making effective marketing decisions via using the case learning approach | | |Transferable
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OUTLINE OF DISCUSSION The Promotion Mix I. Promotion Mix Promotion mix or marketing communications mix is the specific blend of promotion tools that the company uses to persuasively communicate customer value and build customer relationships. Communication Process 1. The Communication Process 2. Steps in developing effective communication: * 2.1. Identify the target audience * 2.2. Determine the communication objectives * 2.3. Designing the message * Message content
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1. What is marketing ethics? To what extent do you believe marketing practices to be unethical and how might unethical practices in marketing be restricted? Marketing ethics are moral principles and values that guide behaviour within the field of marketing, and cover issues such as product safety, truthfulness and marketing communications honesty, pricing issues, impact of marketing to environment and society. Might be restricted by law (EU, national, voluntary bodies set up by industries) and
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In 1935, the National Association of Marketing created the first official definition of marketing. It adopted and maintained the original definition for over 50 years. The American Marketing Association, as predecessor of the National Association of Marketing has officially given the definition new meaning as defined by today’s business environment to communicate its meaning to marketing professionals and educators. The new definition reads- Marketing is the activity, set of institutions, and processes
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