Case study of Procter and Gamble (P&G) 1. Is it important to develop Brand Equity? According to the definition of Brand Equity, it is a kind of customer-based value added on company’s products and services that can be positive or negative depend on different customer response. Brand Equity is important because of three aspects. First of all, it is important to develop Brand Equity because the products associated with the brand requires not only premium price but also high quality so that company
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L'ORÉAL COMPANY PROFILE – SWOT ANALYSIS December 2012 SCOPE OF THE REPORT Scope All values expressed in this report are in US dollar terms, using a fixed exchange rate (2011). 2011 figures are based on part-year estimates. All forecast data are expressed in constant terms; inflationary effects are discounted. Conversely, all historical data are expressed in current terms; inflationary effects are taken into account. Disclaimer Much of the information in this briefing is of a statistical
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Case Study The Universalizaton of L’Oréal Marketng Planning - Année 2014-2015 Situaton Analysis : Industry Grooming Market : 91% shaving / 8% masks & scrubs Face Care Market : 28.8 billion in 2010 (25%) Skin Care Market : 1,7 billion (41%) « The men’s beauty segment in India is growing twice the rate as the overall market » « When I look good, I can concentrate and get more work done » Situaton Analysis : Industry Situaton Analysis : Compettors N°1 Emami Limited (37,5%)
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Managing with analytics at Procter & Gamble Case analysis – Strategy in Action ------------------------------------------------- Camilo Ruano Case main issues: * Recently the company had introduced a more concentrated, also called compacted, powder laundry detergent in Target® stores at the end of February 2011 and results from the first two months were better than anyone had expected. * Over the previous 8 years, Filippo Passerini, Group President of P&G’s Global Business Services
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L'ORÉAL COMPANY PROFILE – SWOT ANALYSIS December 2012 SCOPE OF THE REPORT Scope All values expressed in this report are in US dollar terms, using a fixed exchange rate (2011). 2011 figures are based on part-year estimates. All forecast data are expressed in constant terms; inflationary effects are discounted. Conversely, all historical data are expressed in current terms; inflationary effects are taken into account. Disclaimer Much of the information in this briefing is of a statistical
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Network Structure and Inter-organizational Knowledge Sharing Capability ABSTRACT This paper examines how the structure of a supply network can affect the inter-organizational knowledge sharing capability, which is expressed by absorptive capacity and shared identity. The supply network structure is analyzed by two dimensions – formality and centrality. Propositions about the relationships between network structure and knowledge sharing capability are suggested at the end. Subject Areas: Supply chain
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Industry Assessment - Part 1 Cosmetics Industry Riley Bell Alexandru Colita Nicholas Gonzalez Derek Morin Yuan (Amy) Zhang MGMT 390: Industry Analysis Projects Norine Webster University of British Columbia Okanagan February 14th, 2014 Table of Contents 1. Executive Summary……………………………………………………………………….2 2. Industry Description………………………………………....…………………………….3 3. Value Chain……………………………...………………………………………………..5 4. Relevant Features/Factors for the Industry ………………………………………………
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A. EXECUTIVE SUMMARY Aim : To study the growth of cosmetics industry in India. Women cosmetics market growth on a period of time along with a strong increase in male cosmetics market. Cosmetic brands promotions and advertisements in attracting customers. Consumer behavior in accordance with the utility drawn from the usage. Medicinal & Herbal/Ayurvedic Cosmetics market & Fake cosmetic industry in India. Methodology : A sample survey conducted on UG and PG students regarding their cosmetic usage
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| | |INTERNATIONAL ISLAMIC UNIVERSITY MALAYSIA | |COURSE OUTLINE | |
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interesting, and fun. I look forward to working with you. Dr. Alan Balfour COURSE DESCRIPTION: This course requires Management majors to integrate and apply the concepts taught in Principles of Management, Organizational Behavior Analysis, Human Resources Management, and Organizational Assessment into a capstone project resulting in a written report and presentation. COURSE OBJECTIVES/STUDENT LEARNING OUTCOMES: Utilizing internet resources, textbook research, critical
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