TRANSFORMATION OF A COMPANY TO A UNIVERSITY AUTHOR: Swarup Kumar Dutta Assistant Professor( Business Strategy Area) e-mail id : swarup_dutta@hotmail.com ICFAI Business School, ICFAI House Near GNFC Info Tower, S.G Road, Bodakdev Ahmedabad- 380054 Case Title : Kao Corporation - The transformation of a Company to a University ABSTRACT : Kao Corporation has thrown open the organization and its people to the invigorating force of continuous learning. It recognizes the need to view the company as an
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| LETTER OF APPROVAL Project Title | Effective MTO Program in Banking Sector of Karachi | Submitted by: | Zuhair Ahmed (BB-03-08-4292) | Project Supervisor: | Sir Aijaz Ali | Academic Year: | 2012 | The board of Advanced Studies at PAF-KIET has approved this project as requirement for achievement the degree in Bachelor of Business Administration. Approval committee: ___________________ __________________ Sir Aijaz Ali Sir Adnan Anwar (Supervisor)
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behavioural research. Every week seems to yield a new discovery about how bad people are at making decisions. Humans, it turns out, are impressionable, emotional and irrational. We buy things we don't need, often at arbitrary prices and for silly reasons. Studies show that when a store plays soothing music, shoppers will linger for longer and often spend more. If customers are in a good mood, they are more susceptible to persuasion. We believe price tends to indicate the value of things, not the other way
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manager from being only an implementer to being a maker of organization strategy has resulted in (1) the creation of the chief marketing officer (CMO) position in many organizations and (2) the popularity of strategic marketing management as a course of study and practice. Today, almost onehalf of Fortune 1000 companies have a CMO. Although responsibilities vary across companies, a common expectation is that a CMO will assume a leadership role in defining the mission of the business; analysis of environmental
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When I Grow Up: An Analytical Study of the Interpretations of Children on Pop Culture Elements found in Selected TV Commercials “TV takes our children across the globe before parents give them permission to cross the streets.” - Joshua Meyrowitz BACKGROUND OF THE STUDY Advertising is a form of mass communication strategy created to promote the purchase of a certain product, message, or service in the market. It carries the messages that come to you from the people who pay for the media
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[CHAPTER 2] Case Study: Collaboration and Innovation at Procter and Gamble 1. What is Procter & Gamble's business strategy? What is the relationship of collaboration and innovation to that business strategy? P&G’s business operations are divided into three main units: Beauty Care, Household Care, and Health and Well-Being, each of which are further subdivided into more specific units. In each of these divisions, P&G has three main focuses as a business: * maintain the popularity
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RED LOBSTER: MARKET RESEARCH REVEALS WHATS FRESH TODAY BACKGROUND 1968: Foundation: Red Lobster was founded in 1968 by entrepreneur Bill Darden and Charley Woossby. Originally billed as a “Harbor for seafood Lovers”, the original restaurant in Lakeland, Florida, was followed by several others throughout the Southest. 1970: General Mills acquired Red Lobster in 1970 as a five-unit restaurant company and rapidly expanded the company nationwide. As it reached more parts of the country, Red
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inspired, supported and encouraged me to overcome the numerous challenges of this study. ACKNOWLEDEGEMENT I wish to acknowledge the professional guidance and support of Dr. Katuse throughout this work. I am also grateful to Mr Charles Muhia who spent much of his time discussing the work and giving valuable guidance and suggestions. I am also grateful to my colleagues who provided valuable information to enable this study to be success. TABLE OF CONTENTS DECLARATION i DEDICATION ii ACKNOWLEDEGEMENT
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RE-BRANDING AND ITS CONTIBUTION TO THE COMPANY’S COMPETITIVENESS: A CASE STUDY OF ZAIN KENYA, ELDORET BRANCH BENJAMIN CHERUTICH ELD/DBM/2641 Research project submitted to The Kenya Institute of Management in partial fulfillment of the requirement for the award of Diploma in Business Management September, 2009 DECLARATION Declaration by the candidate This research study is my original work and has not been presented to any other examination body
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spite of all its benefits, globalization is not a panacea. Critics of globalization point out that it has adverse effects on some firms and individuals. The opening case chronicles the meteoric rise of Wal-Mart from its humble Arkansas beginnings in 1962 to a global retailing giant with $218 billion in sales in 2002. The closing case, Ecuadorian Valentine Roses, follows a rose from Ecuador to New York while describing the hazardous working conditions in Ecuador and the growing backlash among European
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