Towards the Sustainable Corporation: Win-Win-Win Business Strategies for Sustainable Development John Elkington §§ I often wake up in the middle of the night," Pope John XXIII once said, "and start thinking about grave problems—and decide to talk about them with the Pope. Then I wake up completely and remember that I am the Pope." Western industrial societies have undergone a similar awakening over the last three decades as the scale of the environmental and natural resource problems they face
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customers at the bottom of the pyramid still not limited by scaled down versions meant for the lower end. This paper is an attempt to evaluate how reverse innovations are possible in emerging markets and how it can unlock business opportunities at a global scale. Keywords Emerging market, frugal, innovation, product reverse, technology 1. Introduction In today's changing and competitive environment, innovation is must for the survival of any kind of business in the marketplace. The primary objective
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customers—roughly 200 million of them in a month—on actions they could take, while shopping at Wal-Mart, to help the planet. This was great business strategy not only for Wal-Mart in promoting the greenness of its own brand but also for General Electric, Procter & Gamble, Horizon Organic, and Clorox—all of whose environmentally friendly products are given premium promotional space in the magalogue, not to mention premium in-store shelf space. As we have already seen, CSR is quickly gaining corporate mindshare—
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Strategic Marketing and Its Environment art 1 introduces the field of marketing and offers a broad perspective from which to explore and analyze various components of the marketing discipline. Chapter 1 defines marketing and explores some key concepts, including customers and target markets, the marketing mix, relationship marketing, the marketing concept, and value. Chapter 2 provides an overview of strategic marketing issues, such as the effect of organizational resources and opportunities on
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Journal of Business Research 63 (2010) 559–569 Contents lists available at ScienceDirect Journal of Business Research Marketing to subsistence consumers: Lessons from practice Kelly L. Weidner a,⁎, José Antonio Rosa b, Madhu Viswanathan c a b c University of Illinois at Chicago, Department of Managerial Studies, 601 S. Morgan Street (MC 243), Chicago, IL 60607, United States University of Wyoming, Department of Management and Marketing, Dept. 3275, 1000 E. University Ave., Laramie
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involves the manufacture as well as the marketing of soaps, detergents, home and personal care products, and electrical goods. This also includes food and nutritional products. The sector comprises of four major consumer companies - PZ, Unilever, Procter and Gamble (P&G) and Reckitt Benckiser (RB). These four are the market leaders and pacesetter where this sector is concerned. Competition also includes other fringe players. It’s imperative to state here that of all; only PZ and Unilever are listed
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Selection Criteria 23 Issues involved 26 Failure 27 Impact Analysis Framework 29 Case Studies 34 Conclusion
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CORPORATE SUSTAINABILITY & HENKEL’S APPROACH There is a growing trend for big companies to use sustainable concepts as core business drivers For decades, many companies have typically responded to sustainability challenges by pursuing incremental operational improvements. But we are beginning to see an interesting new trend – businesses using sustainability as a tactic for long-term offense, rather than just short-term defence. Despite the uncertain economic outlook, leading
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Introduction Accounting provides companies with various pieces of information regarding business operations. It is often conducted by a company’s internal accounting department and reviewed by a public accounting firm. Small businesses often have significantly less financial information recorded during the accounting process. However, business owners often review this financial information to determine how well their business is operating. Accounting information can also provide insight on growing
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