are higher and higher and similar (unified) – califionisation of needs. It means that consumers have a lot of information about level and style of life in the richest countries, they want the same in their mother country. That is why we have some global products for every customer (coca cola, pampers, cars). General results of globalization 1. New division of the world; - information revolution and very fast technical development, create new opportunities for developing countries, economies
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1 The Value Chain Defined . . . . . . . . . . . . .1 Competitive Advantage and Customer Value . . . . . . . . . . . . . . . . . . .2 V. The Role of the Management Accountant . . . . . . . . . . . . . . . . . . . . . . .4 VI. The Value Chain Approach for Assessing Competitive Advantage . . . . . .5 Internal Cost Analysis . . . . . . . . . . . . . . .5 Internal Differentiation Analysis . . . . . . .10 Vertical Linkage Analysis . . . . . . . . . . . .13 VII. Strategic Frameworks for Value
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Contents Assignment of monetary value 3 Whistle-blowing 9 Competitor Intelligence 13 Business Ethics 16 Is business ethics important, if so why? 16 Assignment of monetary value Utilitarianism and cost-benefit analysis are indispensable tools, in the situations where people have to make decisions. In a free society, individuals, or voluntary associations of individuals (whether corporations, nonprofits, households, or informal gatherings) often need to make decisions
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We look for lessons in the actions of great leaders. We should instead be examining what goes on in their heads – particularly the way they creatively build on the tensions among conflicting ideas. How Successful Leaders Thınk by Roger Martin 60 Harvard Business Review 1179 Martin.indd 60 | June 2007 | Alex Nabaum W E ARE DRAWN to the stories of effective leaders in action. Their decisiveness invigorates us. The events that unfold from their bold moves, often
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Journal of Marketing Communications Vol. 15, Nos. 2 – 3, April– July 2009, 139–155 Building strong brands in a modern marketing communications environment Kevin Lane Keller* E.B. Osborn Professor of Marketing, Tuck School of Business, Dartmouth College, 100 Tuck Hall, Hanover, NH 03755, USA To help marketers to build and manage their brands in a dramatically changing marketing communications environment, the customer-based brand equity model that emphasizes the importance of understanding consumer
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find those that add little or no value 4. A local school district or public agency: to keep costs low in order to provide the best possible service given available funds 5. Procter & Gamble: to assess the profitability of its different products 6. Any other large, diversified manufacturer, like Procter & Gamble: which needs to be able to analyze the relative profitability of its different products, using cost management 7. A small machine shop: which needs cost management to determine
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collapse the supply chain, accuracy in execution becomes critical. Any lack of accurate information and processes creates costly bottlenecks in the flow of goods and materials.” -- Bruce Richmond, Global head, Andersen Consulting. y INTRODUCTION tC op The US-based Wal-Mart ranked first in the global Fortune 500 list in the financial year 2001-02 earning revenues of $219.81 billion (Refer Table I). Wal-Mart was the largest retailing company in the world. The company was much bigger than
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fastest-growing markets, transnational giants have to compete with increasingly sophisticated homegrown champions. It isn’t easy. by Arindam K. Bhattacharya and David C. Michael Since the late 1970s, governments on every continent have allowed the winds of global competition to blow through their economies. As policy makers have lowered tariff barriers and permitted foreign investments, multinational companies have rushed into those countries. U.S., European, and Japanese giants, it initially appeared, would
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What Leaders Really Do by John P Kotter . Reprint r0111f December 2001 Required Reading r0111a Barbara Kellerman HBR Survey Personal Histories: Leaders Remember the Moments and People That Shaped Them r0111b Primal Leadership: The Hidden Driver of Great Performance r0111c Daniel Goleman, Richard Boyatzis, and Annie McKee HBR Roundtable All in a Day’s Work r0111d A roundtable with Raymond Gilmartin, Frances Hesselbein, Frederick Smith, Lionel Tiger
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PART 2 The Global Marketing Environment CHAPTER 2 The Global Economic Environment Case 2-1 The Global Economic Crisis I n his 1997 book One World, Ready or Not, William Greider described the United States as “the buyer of last resort.” Greider explained that, for many years, the United States was the only nation that was willing to absorb production surpluses exported by companies in Europe, Asia, and Latin America. Greider asked: “Who will buy the surpluses when the United States
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