top 100 brands. The 4Ps is the most classic marketing mix. And the 4Ps theory is often applied in various kinds of business researches to reveal the effectiveness and efficiency of marketing strategies. Based on this theory, from the aspects of product strategy, price strategy, place strategy and promotion strategy, the author attempts to analyze the marketing strategies of Samsung Electronics. The cutting-edge and fashionable design and excellent quality promise Samsung Electronics a full bloom
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A Comparison of Inter-Organizational Business Models of Mobile App Stores: There is more than Open vs. Closed Roland M. Müller1, Bjorn Kijl2 and Josef K. J. Martens3 1 Berlin School of Economics and Law, Department of Information Systems, roland.mueller@hwr-berlin.deUniversity of Twente, School of Management and Governance, 2 b.kijl@utwente.nl, 3j.k.j.martens@alumnus.utwente.nl Abstract The purpose of this paper is to analyze the competition among mobile app stores for smart mobile media devices
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CHAPTER 1 INTRODUCTION Nowadays the telecommunication technologies become wider and more new features exist to make human life better. These help people to communicate with eachother easier than before. People can communicate by many ways. For this new era, people are most using the wireless technology system to communicate with each other.Wireless technology is known that the communication system is not used the wire. Thistechnology and services have undergone a huge development since the first
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Global Social Networking and Media Industry Global Overview Executive Summary The purpose of this research is to analyze the global social networking and media industry and determine how and why individual competitors make money. We will take a further look into several topics including what defines the industry, the industry lifecycle, economic indicators, and examine several of the industry leaders including Facebook, Google+, YouTube and Twitter. By detailing how these social networking
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26 RECOMMENDATIONS 27 APPENDIX 28 REFERENCES 33 INTRODUCTION Company Background BlackBerry Limited, previously known as Research In Motion Limited is a wireless telecommunication equipment manufacturer, well known for its brand of smartphones and tablets of the same name. Originally founded in 1984 by Mike Lazardis, the company was managed with a dual CEO structure where Mr. Lazardis oversaw technical functions and partner Jim Balsillie oversaw sales/marketing. When stock prices began
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esistance t o Innovation -A study of Smartphones- Master Thesis within Business Administration Author: Kamran Khan Kim Hyunwoo Tutor: Desalegn Abraha Jönköping May 2009 Abstract Background: In mobile phone industry, Smartphones are gaining popularity as an effective communication tool, providing users with “Smart” functionalities of both cell phone and Personal Digital Assistant (PDA). Experts in mobile industry expect that smartphones are going to be dominant in mobile phone
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Brand’s Strategic Elements You will write two 5 page, single-spaced papers over the course of this semester with a partner. Each of the papers will use your “Chosen Brand” within one of these categories: 1. A Computerized product (e.g. MP3 players, SmartPhones) 2. A Consumer Packaged Good (not food) (e.g. beauty supplies, cleaning supplies) 3. A food item (e.g. jello, peanut butter) The class will select 1 Chosen Brand for each category during a class period early on in
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value chain with primary activities being: research and development, product design, sourcing, manufacturing, and market research. Secondary activities defined were brand management, product engineering, and human resource. After we assessed the value chain we then identified what we believed to be HTC’s core competencies, which create superior value to the company. These include R&D, partnerships with Microsoft, and innovative product design skills. Next, we examined HTC’s competitive advantage. We
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our systems [1]. Ericsson is one of the few companies worldwide that can offer end-to-end solutions for all major mobile communication standards. The company has a global presence supported by strong base of R&D activities. Increasing demand for smartphones and mobile broadband infrastructure gives an opportunity to strengthen its business performance. However, increasing competition and regulations could adversely impact both its business operations and financial position. • Core Value
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early that mobile phones, far from being just a communication device, would also come to reflect the personality of their owners. While the Vertu phones evoked a good response, some analysts doubted whether the interest would be sustained. As the product proved successful, the number of imitators was expected to grow quickly. And sure enough, companies like Mobiado3 and mainstream players like Motorola4, Samsung5, and LG6 launched high-end mobile models in the mid-2000s. Even as Vertu phones won
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