TECHNOLOGY MAY 2015 EBTD 4103 NEW PRODUCT DEVELOPMENT MATRICULATION NO. : 850919085881001 IDENTIFICATION NO. : 850919-08-5881 TELEPHONE NO. : 012-278 1322 E-MAIL : mnoridham@oum.edu.my LEARNING CENTRE : Shah Alam Learning Centre TABLE OF CONTENTS PAGE NUMBER 1. INTRODUCTION OF THE SELECTED COMPANY ................... 2 2. LITERATURE REVIEW ON THE VARIOUS STAGES IN A PRODUCT LIFE CYCLE …………………………………………………......... 3
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The Product Life Cycle concept: Cadbury The product life cycle model helps marketers identify the different stages that the sales and profits of a product go through during the course of its lifetime. There are five stages to the product life cycle: introduction, growth, maturity, saturation and decline. 1. Introduction: Sales are slow as the product is not yet known. Costs are high due to heavy marketing spend to create awareness. Emphasis is on advertising and distribution. The recently launched
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of PLC useful? Product life cycle concept is useful for firms to develop sustainability strategies towards their products (i.e. how to allocate marketing funds in accordance with the phase of the cycle the product has entered). The PLC defines that a product goes through a cycle during their lifetime, which starts when the product is launched where the product cycle grows until one day, it falls to an end. The good aspect about this model is that it divides the life of a product in several stages
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ASSUMPTION We specialize in technology equity portfolio management. As a subset of this work, we also examine the timing and relationships within software companies of the following variables: 1) R&D cycle; 2) product deployment period; 3) sales cycle; 4) contract duration; and 5) "disposable life" of software. Our assumptions may, or may not, be valid. Our assumptions are as follows: The technology industry is in a state of flux with the duration of the above listed items completely mismatched
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PRODUCT LIFE CYCLE Consumers purchase a magnitude of products every year however these products have a life cycle and so too will the Olay brand due to creation of demand for a more modern product thus P&G need to consider the Olay life cycle. There are 4 critical stages to consider: Introduction-This stage is deemed the most expensive when products are launched in new markets, sales is usually low due to the small target market initially until expansion to penetrate the market occurs. P&G
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Product Life Cycle Stages Explained The product life cycle has 4 very clearly defined stages, each with its own characteristics that mean different things for business that are trying to manage the life cycle of their particular products. Introduction Stage – This stage of the cycle could be the most expensive for a company launching a new product. The size of the market for the product is small, which means sales are low, although they will be increasing. On the other hand, the cost of things
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New-Product Development and Product Life-Cycle Strategies Based on: Philip Kotler et al., Principles of Marketing International Marketing Prof. Dr. Thomas Laukamm Objectives - Understand how companies find and develop newproduct ideas. - Learn the steps in the new-product development process. - Know the stages of the product life cycle. - Understand how marketing strategies change during the product’s life cycle. Fach, Dozent, Semester International Marketing Prof. Dr. Thomas
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industry conditions, and competitive strategies employed by the incumbent and its Japanese rivals in various life cycle stages. The product’s quality of OMC was not up to the mark compared to the competitors. The technology utilized in Isuzu and Mitsubishi was far better than OMC. They failed to view Japanese companies as their competitors initially. Timely decisions were not taken. The product leadership, being market leader and first mover advantage all was lost by OMC. Alternatives OMC’s alternatives
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Product Life Cycle The product life cycle is basically all the stages that a product passes through, from the original idea, right the way to the decline of the product. The first stage of the product life cycle is research and development, where ideas are put forward and researched, leading to a prototype of the product. Once the product has been developed into the finished article, it is then introduced to the market. In this stage of the product life cycle the branding of the product
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Level First cycle Progression G1F Date of Ratification Approved by Organizational Committee 20091218 The syllabus is valid from the autumn term 2010 Prerequisites Program course from the customer's perspective Learning outcomes After completing the course students are expected Expected learning outcomes The student shall Have broad knowledge of * Competition Profile * Differences Between Product, Service & Experience * Product Life Cycles * Differentiation
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