Marianne, W. (2003). ‘Shedding light on fitting rooms,’ Chain Store Age, Vol.78 No. 8, pp. 160-164 1. Bearden, William O. (1977). ‘Determining attributes of store patronage; Downtown versus Outlying shopping centers,’ Journal of Retailing, Vol. 53 No. 2, pp. 17-21. 2. Lee, L.S., Ibrahim, M.F. & Hsueh-Shan, C. (2005). ‘Shopping-centre attributes affecting male shopping behaviour,’ Journal of Retail and Leisure Property, Vol. 4 No.4, pp. 324-340. 3. Thang, D.C.L. & Tan,
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problem or need that can be meet by buying a product or service. General need description: Let's assume that fashion retail outlet is catering for both consumers and business clients wants to improve its services or products so in this step characteristics of the services and prod that fashion retail outlet is needed are explicitly expressed. Product specification: After the pervious step, fashion retail outlet will express the specification of the product or services which will be of course done
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attractive for the customer. The color also can create feelings for customer; for example, blue can create calmness and trust. The color of background also can affect visual merchandising; hence the customers can keep attention and focused on a certain product. To maximize the use of color, lighting is a very important factor. It is found that, customers’ view will be directly to an area with the brightest light. Hence, lighting can draw customer’s attention and direct their path to be able to see around
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line of business includes those products sold by Amazon as a traditional retailer, most commonly as a low-cost retailer, and Amazon claims to have “Earth’s biggest Selection” of products available through its family of websites, sold at the lowest cost at a small profit. However, Amazon doesn’t stock everything that is sold through its website. Another portion of its online retail strategy is to serve as the channel platform for other retailers to sell their products and taking a cut of every purchase
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What is a company’s best asset? Their product? Their CEO? Their sales assistants? No their best asset is their marketers. If a marketer is the company’s best asset then what is it they do exactly? A marketer’s job doesn’t have a set criteria list that states whether to making them a good marketer or not. What makes a good marketer is their skills in analysing, eye for details, research abilities & many more attributes. Marketers spend a lot of time analysing not only their own brand but
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questions; 1. Based on your analysis, what are the opportunities and challenges for IKEA in their market operations in (a) China; and (b) Japan? 2. Describe the market entry strategies that IKEA adopt in China and Japan respectively. 3. What are IKEA product, pricing, marketing communication and distribution decisions in the two Asian markets? To what extent these marketing mixes have been adapted to the preferences and needs of these markets? 4. For each of these markets, discuss and justify what
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addressed by its marketing efforts 2. Products – consists of tangible (e.g., goods) or intangible (e.g., services) solution to the market’s needs 3. Promotion – a means for communicating information about the marketing organization’s products to the market 4. Distribution – the methods used by the marketer that enable the market to obtain products 5. Pricing – ways for the marketer to set and adjust the cost paid by the market to obtain products 6. Supporting Services – additional
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Maths Tricks , shortcut tricks for maths to make calculation easy and fast ------------------------------------------------- To calculate reminder on dividing the number by 27 and 37 ------------------------------------------------- Let me explain this rule by taking examples consider number 34568276, we have to calculate the reminder on diving this number by 27 and 37 respectively. make triplets as written below starting from units place 34.........568..........276 now sum of all triplets
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CONVERSE Converse, Inc. is a designer, distributor and marketer of high-performance and casual athletic footwear and apparel for men, women and children. The Company's products primarily include athletic footwear distinguished by its sports classics, sports performance and sports lifestyle product categories, comprising approximately 37%, 27% and 36%, respectively, of the Company's sales. Converse generally targets young adults between the ages of 18-24 years of age. Converse is a brand of shoes
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everywhere you look, everywhere you turn, you see Apple products and their success is outstanding. However, the vast majority of their success goes back to their consistent repositioning. As a company grows, their product lines need expanding and marketing conditions change, or the marketing team would often find themselves with a company brand image that no longer reflects who they are or what they do. Apple had to expand beyond its original core product of computers, but that didn’t mean they needed to
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