What advantages and disadvantages are there for retail outlets, selling similar products, to be located close together? Locating retail outlets with similar products close together may be beneficial to both retailers and customers. For examples, fashion retailers tend to open close together in shopping centres. As mentioned above, reducing the risk of opening a business in the wrong location maybe one of the key benefits. By locating similar retailers close together will also attract more customers
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it comes to marketing products. The four elements of the marketing mix are Product, Price, Place, and Promotion. These four elements are essential for an organization to be both effective and successful in marketing their products or services. The four P’s are used in order to help an organization develop their marketing strategy for their products, this is also used to help the organization determine the appropriate market, and targeted demographic areas for the product. The first of the four
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YORKTOWN TECHNOLOGIES Case Questions 1. How would one generally characterize Yorktown Technologies? Describe its strengths, weaknesses, constraints, and performance. I describe them as a company that is marketing a new product called Glowfish in the wholesale/retail fish industry. Its fish are fluorescent in the dark. Some of the strengths is somehow they can raise money, they are a first to create and market something in their industry. They own part of the intellectual properties in this
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offer products to the market. Consumers are realizing that different type of brands could be found in retail stores in a much more convenient offer. In the market-place, brands have decided to open their opportunities by associating themselves with retailers to have another of providing their products. Nowadays, two retailers that are being highly recognized and visited are: TJMAXX and Dick’s Sporting Goods. The reason why these two companies are visited often by costumers is because products can be
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company. Prototype testing, product design, product development and market analysis are each of the activities which the company engaged. The annual cost of each are; $1,400,000 used in prototype testing, product design is $2,350,000, $3,600,000 used in product development, and market analysis is $1,050,000. (Kimmel, 2011) Each activity also has drivers which are prototype testing estimated 500 tests, product design estimated 2,500 designs, product development estimated 90 products, and market analysis
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famous Surf athlete, Frederico Morais. We think that the sport that this athlete practices can relate to some extent with our product by being a beach sport. The cost of sponsoring the athlete will be approximately € 25,000 in the first year to which are added other costs relating to other beach events sponsorships. * Rádio: We think it is also important disclosure our product through this social media. For that we will spend a sum of € 20,000 in the first year to be used in ads that will pass at
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marketing system? Can’t JCPenny’s Costco, or BestBuy be successful on its own? Being a member of a larger marketing system is a good idea. Being part of the system of say BestBuy lets customers know no matter where they are they can get the same products and services at any BestBuy anywhere in the world. I suppose they could stand alone, but being part of the larger marketing system brings great benefits. You get to use their models and their proved marketing platforms. 2.) Must a retailer be
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Understanding which of your investments produce the greatest results lets you eliminate some of the costs associated with less productive techniques. This improves your marketing efficiency and returns. This means 20% of customers consume 80% of the product. This rule is important to marketers in two different cases. One way this is important is that a firm may want to focus marketing efforts on that 20%. Another way this is important is that since most firms are competing for that 20%, you might want
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marketing activities, product and category extensions are all fair game Methodology Followed: We have tried to understand the current brand equity of Engage. We firstly tried to look at the marketing activities that can be undertaken to improve Engage’s current brand equity. We conducted primary research through a structured questionnaire and also visited different retail environments where engage was available. Next, we tried to figure out what are the possible product and category extensions
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Stan Shih’s “Smile” Curve Profitability High Low R&D (Patenting, new technology origination, etc.) Product Product Conceptualization Design Fabrication Branding (Manufacturing) (Product definition) Type of Production Activity Marketing & Distribution Customer Service Traditional Manufacturing: The Era of Pillar Industries and Industrial Conglomerates Profitability High Low Manufacturing (linked to R&D, Design) Type of Production Activity Branding Marketing Customer & Service Distribution
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