customers are the kings of the market because the customer loyalty and customer preference are built by the products and the services offered to the customers and they seek for the more benefits and money’s worth for the amount they spend. That is where the concept of customer preference and consumer behavior comes because the customers make the marketers to rethink about designing the products and services. They have to think about the market segmentation, market strategies, consumer behavior, consumer’s
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Communications Annual Report 2009-10 (28th December, 1932 - 6th July, 2002) Reliance Group - Founder and Visionary Dhirubhai H. Ambani Profile Reliance Communications Limited is the flagship Company of Reliance Anil Dhirubhai Ambani Group, India’s third largest business house. Reliance Communications is India’s foremost and truly integrated telecommunications service provider. The Company, with a customer base of 109 million including over 2.5 million individual overseas retail customers
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every organization is to sell the products, which the company manufactures and to make profit. A successful product or service means nothing unless the benefit of such a service can be communicated clearly to the target market. Today’s world is full of competition. And manufacturing the product is not enough, the same product needs to be communicated or the consumers should be made known about the availability of the product. Also it becomes essentially important
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Profile Reliance Communications Limited Reliance Communications Limited is the flagship Company of Reliance Group, one of the leading business houses in India. Reliance Communications is India’s foremost and truly integrated telecommunications service provider. The Company, with a customer base of 161 million as on March 31, 2012 including over 2.5 million individual overseas retail customers, ranks among the Top 4 Telecom companies in the world by number of customers in a single country. Reliance Communications
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PROJECT REPORT ON MARKETING STRATEGIES OF AIRTEL SUBMITTED UNDER PARTIAL FULFILLMENT OF THE REQUIREMENT FOR TRAINING SUPERVISOR: PROJECT ADVISOR: SUBMITTED BY: SESSION: ACKNOWLEDGEMENT I acknowledge the sincere assistance provided to me from several rather unexpected quarters during the course of execution of this study. It would be a mammoth task to place on record my gratitude to each and every one of them but a whole hearted attempt would be made nevertheless, least I be branded
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venture. WHAT IS ENTREPRENEURSHIP? The setting up of McDonald’s, however, was entrepreneurship. McDonald’s did not invent anything new; its final product was what any decent American restaurant had produced years ago. But, by applying management concepts and techniques (for instance, by asking what is ‘value’ to the customer), standardizing the ‘product’ across all locations and countries, designing processes and tools, and streamlining training on the analysis of the work to be done and then setting
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Predictive Churn Model Identifying reasons of Churn & establish methods to prevent churn 2012 Vaibhav Sharma INDUSTRIAL TRAINING PROJECT REPORT “Identifying reasons of Churn & establish methods to prevent churn” AT Submitted in partial fulfilment of the requirement For the award of degree Of MASTER’S OF BUSINESS ADMINISTRATION SESSION (2011-2013) DELHI INSTITUTE OF ADVANCED STUDIES SUBMITTED BY:-
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CONTENTS Page no. 1. INTRODUCTION 2 2. OBJECTIVE OF STUDY 4 3. METHODOLOGY AND LIMITATION 5 4. BSNL- 4.1 ABOUT THE THE COMPANY 6 4.2 ITS HISTORY
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S T R A T E G Y – II S T R A T E G Y – II S T R A T E G Y – II S T R A T E G Y – II S T R A T E G Y – II www.ibscdc.org 1 Transformation Corporate Transformation Korean Air: Chairman/CEO Yang-Ho Cho’s Radical Transformation A series of fatal accidents, coupled with operational inefficiencies snowballed Korean Air into troubled times. Then, at the beginning of the 21st century, its CEO/ Chairman, Yang-Ho Cho undertook various transformation initiatives - for instance, improving service
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106 India Infrastructure Report 2006 6 URBAN TRANSPORT O. P. Agarwal Growth in number of vehicles The increased travel demand has resulted in rapid growth in the number of motor vehicles in the cities. In the six major metropolises of India, growth in motor vehicles has outpaced population growth. On an average, while the population in India’s six major metropolises increased 1.89 times during 1981 to 2001, the number of registered vehicles went up 7.75 times during the same period (Figure 6
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