Chapter-1 Project Background & History 1.1 Project Background: The main idea of our project is to establish a beverage company named Refresh Beverage Company concerning the market conditions and consumer preferences overtime and considering various policies or regulations needed to maintain for the project. The major project parameters that will be served us as the guiding principles are listed below: ⇨ Our project will be domestic market oriented. ⇨ Geographical levels will be-
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