| Final Project Report | International Business Management | MKT-324 | | | Submitted to: Dr. Amira Khattak Submitted by: Aqsa Qamar Sarah Malik Sabah Anwar Hayat Solangi Afaq Baig Date: January, 26th, 2015 Table of
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Final Paper Project due 8/24/14 11:59 pm EST Topic: APPLE IN CHINA Apple Inc. is a Multinational American company with its headquarters in Cupertino, California was established in 1977.It is a much revered multinational company that designs and sells desktops, laptops, Smart phones, Tablets, software and accessories. Apple was the first major novel entrant to the evolving mobile Internet market otherwise known as smartphone which in 2007 introduced the Apple iPhone. ``It catalyzed a shift
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PROJECT REPORT ON PIZZA HUT Submitted By: * Shruti Bhatia (70) * Vikas Bansal (88) * Vipul Agarwal (90) * Dhruv Sahni(22) * Neha(42) * Aakanksha Vashistha(1) INDEX S. NO | PARTICULARS | PAGE | 1. | Pizza Hut – The Introduction | 3-5 | 2. | Ansoff Matrix | 6 | 3. | Quality Management | 7 | 4. | Perceptual Mapping | 8 | 5. | Technological Changes | 9-11 | 6. | Pizza Hut Service Quality Dimensions | 12--13 | 7. | Chase Strategy | 14 | 8. | SWOT | 15
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experience with the topic, or are even passionate about it, you will probably be more motivated to keep working when the “going gets tough.” Thus, while “interest” in a topic is important, mere interest will probably not sustain you through this project. You might ask yourself, “What is it about this topic that sparks my interest enough to write a ten page paper about it?” Once you choose the topic, please respond to the five questions below. Each of your responses should be approximately two
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international, national, regional and local retailers of food products. McDonald’s competes on the basis of: • Price • Convenience • Service, by offering quality food products. Its competitors include: • • • • • Burger King Wendy’s Hardees Taco bell and KFC ORGANIZATIONAL ANALYSIS EXTERNAL ENVIRONMENT POLITICAL ECONOMICS SOCIAL/CULTURAL TECHNOLOGY LEGAL ENVIRONMENT • • • • • • • SWOT FRAMEWORK ANALYSIS STRENGTHS Leader in the Quick Service Sandwich Industry, Brand Recognition Strongest
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RESEARCH PROJECT IN SOCIOLOGY Submitted to: Ma’am Anacoreta P. Arciaga Submitted by: Clarissa Bianca S. Osorio COM32 Research Title/Topic: Before and After Effects of Fast-Food advertisements in the perspectives of consumers/consumption behavior Introduction Food advertisements of different fast-food chains have always exerted massive amount of efforts to make their “ads” appealing and effective to the mass. From commercials, to billboards, to newspapers and etc., their advertisements caught
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Domino’s v/s Pizza Hut: Consumer awareness and Preference Presented by: Anushree Fogla BBA, 2nd year Roll No-80 Date-28/4/2014 CONTENTS * Introduction * Acknowledgement * Objectives * Literature review * Research methodology * Data analysis and findings * Limitation and scope * Conclusion * Appendix * Bibliography INTRODUCTION Fast food is one of the world’s largest fast growing industry types. India’s fast food industry is growing by 40%
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are phenomenon that allows industries to expand their market share. Thus, the expansion of industries into international market requires the cooperation of geographically and culturally diverse team to ensure success. Leaders in the international project arena today are more aware of the challenges and more excited by the opportunities to work
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III. Executive Summary This paper aims to explore the marketing mix of Burger King and create some recommendations in order for the company to make use of its marketing mix to its advantage. The marketing mix of the company is traced through research with the mostly secondary data, and some primary data in order to gather facts and provide for the analysis. However, due to limitations such as access to hard market data through formal quantitative and qualitative researches, the analysis may
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MARKETING MANAGEMENT TERM PAPER COMPARATIVE ANALYSIS OF SUBMITTED TO SUBMITTED BY Ms. SHALINI GAUTAM Jonnalagadda Vijay Kumar Vaibhav Chakravarti Shubhankar Rudra Bhavya Nijhawan Jatin Arneja EXECUTIVE SUMMARY Amid the previous four decades Pizza Hut and Dominos has constructed a notoriety for perfection that has earned the admiration of shoppers and industry specialists alike. Building a main pizza organization has required persistent
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