Mc-Donald Vs Domino’s - Comparative Analysis Determinant Of Choosing Fast Food Restaurant And Their Service Quality BY:- ANUJ CHAUHAN (FINANCE + MARKETING) ITM UNIVERSITY, SITHOLI, GWALIOR ABSTRACT SERVICE QUALITY Parasuraman et al. (1988) introduced a 22-item scale, called SERVQUAL, for measuring service quality, the model has been widely adopted across industries. The scale was tested in 4 service settings different from those of the original test: a dental school patient
Words: 7210 - Pages: 29
Financial Management Group Assignment Team 9 - Bayswater Andrés Lema Eric Shoubridge Farhana Aslam Felipe Hessel Rosa Montes Todd Hanlon 5th December 2012 1: The Financial, Business and Economic Environment for McDonald’s Introduction: The Fast Food Industry and McDonald’s The modern system of fast food franchising is believed to have started in the mid 1930’s when Howard Johnson franchised his second location to a friend as a means to expand operations during the Great Depression. In
Words: 7209 - Pages: 29
TRAINING REPORT On Digital Marketing Talking Trendo.com Submitted in partial fulfillment of the requirements of Post Graduate Programme By Neelabh Manoj 2013-2015 PGDM20150020 DECLARATION FORM I NEELABH MANOJ hereby declare that the Project work On Digital Marketing submitted by me for the Summer Internship during the Post Graduate Program to IILM Institute for Higher Education is my own original work and has not been submitted earlier either to IILM or to any other Institution for the
Words: 8190 - Pages: 33
IM for Lovelock & Wirtz, Services Marketing 6/e Teaching Notes for Cases - Section 5 45 CASE 6 AUSSIE POOCH MOBILE OVERVIEW After creating a mobile service that washes dogs outside their owners’ homes, a young entrepreneur has successfully franchised the concept. Her firm now has more than 100 franchisees in many parts of Australia, as well as a few in other countries. In early 2002, she and her management team were debating how best to plan future expansion. STUDY QUESTIONS How did
Words: 9755 - Pages: 40
Start-up Sample Business Plan According to statistics from the SBA (Small Business Association), the last five years have propagated the largest entrepreneurial surge this country has ever seen. We doubt that even the current recession will change this picture. Each year in the US, we see about 750,000 new companies started, with over $26B in investments from angel groups and venture capitalists. Yet according to the same data sources, many of these companies fail in the first year, and only 1
Words: 6969 - Pages: 28
The Forces for Change is a framework to help you understand today’s radically changing world and synthesize the breadth of complex, fast changing, interdependent factors Are all changes bad? Change can be uncomfortable and awkward but it can also be positive. FORCES OF CHANGE AND THEIR ACCOMPANYING VALUES FORCES OF CHANGE & ACCOMPANYING VALUES Turbulence Intellectual capital, Intellectual propert, ,information sharing Networking, innovation, R&D INFORMATION AGE K-Economy GLOBALIZATION
Words: 23543 - Pages: 95
1.0 INTRODUCTION. Health is very crucial in providing the enjoyment of life of every human being. Health indicates to a status of human body that has not sophisticated any problems such as high blood pressure, heart problem and also exposed to other infectious diseases. A healthy person can certainly play an active role in the development of religion, race and nation. World Health Organization (WHO, 1948), states that health is a state of complete physical, mental and social well-being
Words: 10384 - Pages: 42
Summer Internships 2010 PGDM 2009-11 Summer Internship Project Report On “Brand Promotion” & “Market Research” Undertaken at THE LUMBINI BEVERAGES PVT. LTD. PATNA Prepared by: RUPESH KUMAR PGDM (09-11/43) Company Guide: MANISH SAHAI (MDM Patna) Faculty Guide: Prof. RAJESH AGRAWAL (IILM-CMS-AHL) HARISH SINGH (CE Patna) 1 SUMMER INTERNSHIP 2010 Company Feedback Format (To be provided on Company Letterhead) Dear Sir, On behalf of IILM-CMS, we would like to thank you
Words: 15501 - Pages: 63
problems pronouncing or reading. Baked Hut will export food related products that will differ from a typical fast food restaurant in various ways. In current typical North American fast food markets, restaurants such as McDonald’s, Burger King, and KFC provide customers with food containing high amounts of calories, saturated and trans fats, sodium salt and processed sweeteners that increase your risk for chronic diseases. Baked Hut will alter this issue by providing the same idea of fast food, but
Words: 6060 - Pages: 25
EHR_C02.qxd 6/6/07 3:55 PM Page 27 CHAPTER 2 Ethics and Human Resource Management By Amanda Rose Chapter outline Standards, values, morals and ethics have become increasingly complex in a postmodern society where absolutes have given way to tolerance and ambiguity. This particularly affects managers in HR, where decisions will affect people’s jobs and their future employment. This chapter explores some of the ethical dilemmas encountered in the workplace, discussing ethical behaviour and
Words: 5809 - Pages: 24