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    Philip Kotler Book

    Marketing Management, Millenium Edition Philip Kotler Custom Edition for University of Phoenix Excerpts taken from: A Framework for Marketing Management, by Philip Kotler Copyright © 2001by Prentice-Hall, Inc. A Pearson Education Company Upper Saddle River, New Jersey 07458 Marketing Management Millenium Edition, Tenth Edition, by Philip Kotler Copyright © 2000 by Prentice-Hall, Inc. All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission

    Words: 231198 - Pages: 925

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    Integrated Marketing Communications

    Communications, 8e Terence A. Shimp Vice President of Editorial, Business: Jack W. Calhoun Vice President/Editor-in-Chief: Melissa S. Acuna Acquisitions Editor: Mike Roche Sr. Developmental Editor: Susanna C. Smart Marketing Manager: Mike Aliscad Content Project Manager: Corey Geissler Media Editor: John Rich Production Technology Analyst: Emily Gross Frontlist Buyer, Manufacturing: Diane Gibbons Production Service: PrePressPMG Sr. Art Director: Stacy Shirley Internal Designer: Chris Miller/cmiller design

    Words: 219845 - Pages: 880

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    Metro

    ANNUAL REPORT / 2014 to ascend / to rise in rank OUR VISION Building on the synergies of our rich retail experience, strong foothold in the People’s Republic of China (“the PRC”), and our strategic partnerships, Metro aims to be a leading property development and investment group in the region. Contents Key Facts 02 Corporate Data 33 Metro Holdings at a Glance 04 Partnerships 34 Chairman’s Message 06 Financial Highlights 36 Board of Directors

    Words: 51677 - Pages: 207

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    Something

    Innovative Business Practices Innovative Business Practices: Prevailing a Turbulent Era Edited by Demetris Vrontis and Alkis Thrassou Innovative Business Practices: Prevailing a Turbulent Era, Edited by Demetris Vrontis and Alkis Thrassou This book first published 2013 Cambridge Scholars Publishing 12 Back Chapman Street, Newcastle upon Tyne, NE6 2XX, UK British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library

    Words: 128975 - Pages: 516

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    Service Operation Management

    Service Operations Management (SOM) **Some of my notes are taken from previous MSE/STS notes & Google so don’t worry if you can’t find it in your 6P/RR ** PROBLEM 1 Services Producing Industries: * Wholesale and Retail Trade * Transport and Storage * Accommodation and F&B Services * Information and Communications * Finance & Insurance * Business Services * Other services industries Business Excellence Framework and Awards: Companies known for

    Words: 16849 - Pages: 68

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    Busi

    THE Professional Practice S E R I E S James W. Smither Manuel London EDITORS Performance Management Putting Research into Action A Publication of the Society for Industrial and Organizational Psychology Performance Management The Professional Practice Series The Professional Practice Series is sponsored by The Society for Industrial and Organizational Psychology, Inc. (SIOP). The series was launched in 1988 to provide industrial and organizational psychologists

    Words: 215279 - Pages: 862

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    Performance Management

    Professional Practice S E R I E S THE James W. Smither Manuel London EDITORS Performance Management Putting Research into Action A Publication of the Society for Industrial and Organizational Psychology Performance Management The Professional Practice Series The Professional Practice Series is sponsored by The Society for Industrial and Organizational Psychology, Inc. (SIOP). The series was launched in 1988 to provide industrial and organizational psychologists, organizational

    Words: 215290 - Pages: 862

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    Marketing

    Lecturer: Anouk Roy G10 Pham Huynh Huong s3411991 Bach Nguyen s3426166  Tram Nguyen Ngoc s3410307  Nguyen Vy Thuy s3427595  Thuy Thai Kim s3410258 Chi Tran Le s3410405 Lecturer: Anouk Roy G10 Pham Huynh Huong s3411991 Bach Nguyen s3426166  Tram Nguyen Ngoc s3410307  Nguyen Vy Thuy s3427595  Thuy Thai Kim s3410258 Chi Tran Le s3410405 Contents Executive Summary 4 A. ANALYSIS: 4 I. Introduction 5 II. Situation Analysis 5 1. Company description 5 2. Product

    Words: 14839 - Pages: 60

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    Citibank Rewards Your World of Wishes

    Citibank Rewards Your world of wishes Exclusively for Citibank Rewards Card TD_0077 Citibank Rewards Catalogue Size: H 21.5cm x W 29.7cm (close size) Citibank Rewards Card The Most Rewarding Card! Rewards Everywhere, Every time Earn one Reward Point on every ` 125 spent anywhere on your Citibank Rewards Card. 10X Rewards Everyday Enjoy 10 Times the reward points on spends at Apparel and Department Stores on all days*. Rewards All Year Round! Take advantage of our exciting bonus

    Words: 13265 - Pages: 54

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    Analysis

    Starbucks Industry Profile and Organization Analysis Spring 2013 MGMT-4900-01 Lindsay Holleman, Alex Lawson, Garrett Pinciotti, Russell Pellichino Starbucks |2 Table of Contents Section I Environmental Profile ........................................................................ 5 Current Environment .............................................................. 5 Future Environment ................................................................ 11 Assessment of Relevancy ............

    Words: 27609 - Pages: 111

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