Strategic Management Biocon – Term Paper Name: Naresh.N Section: B Semester : 3rd Batch : 2011-2013 PES Institute of Technology 2012 1/1/2012 INTRODUCTION Industry Biotechnology Founded 1978 Founder(s) Kiran Mazumdar-Shaw Headquarters Bangalore, India Biocon Limited (BSE: 532523) is a global biopharmaceutical company with products and research services ranging from pre-clinical to clinical development through to commercialization
Words: 4681 - Pages: 19
Porter: 7 B. Internal Audit: 8 1. Marketing Systems 8 2. Marketing Activities 11 C. Portfolio Analysis: 13 1. Ansoff Matrix 14 2. BCG Matrix 15 3. McKinsey: 16 D. Competitive Advantage: 17 E. Analysis Conclusion: 17 V. MARKETING STRATEGY: 18 A. Where do we want to be? 18 B. Segmentation, Targeting and Positioning: 18 1. Segmentation: 18 2. Targeting: 19 3. Positioning: 19 C. Competitive Strategy 20 D. Marketing Mix: 21 1. Product 22 2. Price 22
Words: 7292 - Pages: 30
Halmstad University School of Business and Engineering Technical Project and Business Management Master of Science Degree Crucial Factors in Customer Relationship Management A Chinese Perspective of the Telecommunication Industry Dissertation in TPA, 15 ECTS Authors: Song Yan 880514-T168 Wei Bin 850809-T454 Supervisor: Joakim Tell Examiner: Bernd Hofmaier Acknowledgement Thank all persons who have contributed to our dissertation. Without you, we would not have reached the
Words: 19605 - Pages: 79
sales promotion and direct-marketing firms, as well as interactive agencies, which want a larger share of the billions of dollars companies spend each year promoting their products and services; consumers who no longer respond to traditional forms of advertising; and new technologies that may reinvent the very process of advertising. As the new millennium begins, we are experiencing perhaps the most dynamic and revolutionary changes of any era in the history of marketing, as well as advertising
Words: 31478 - Pages: 126
5, pp. 209-213 Copyright ! 2009 Wolters Kluwer Health | Lippincott Williams & Wilkins Wikis and Blogs Tools for Online Interaction Jane S. Grassley, PhD, RN Robin Bartoletti, MS Online education requires nursing faculty to learn teaching strategies that encourage students’ interaction with the course content, their peers, the faculty, and the technology. The Web 2.0 technologies of wikis and blogs can help faculty direct online learning activities that encourage peer support, collaboration
Words: 3701 - Pages: 15
The Marketing Audit Comes Of Age Philip Kotler, William Gregor and William Rogers Comparing the marketing strategies and tactics of business units today versus ten years ago, the most striking impression is one of marketing strategy obsolescence. Ten years ago US, automobile companies were gearing up for their second postwar race to produce the largest car with the highest horsepower. Today companies are selling increasing numbers of small and medium-size cars and fuel economy is a major selling
Words: 6893 - Pages: 28
experience, and perception of organizational life in the minds of employees. Some of the main traits of healthy organizational culture are openness, environment of accountability and personal responsibility, risk-taking, fierce commitment, effective communication, positive interpersonal relations, integrity and consistency, collaboration, integration, and holistic thinking, etc. The role of a leader is to ensure healthy organizational culture, control mental health of employees and promote a healthy culture
Words: 3064 - Pages: 13
Question 1 Discuss three major drivers that motivate organizations to introduce green IT initiatives. The idea of green technology has been around for many years following the trend of green movement which has been raising its hype over the past decade. Green IT refers to the study and practice of using computers and IT resources in a more efficient and environmentally responsible way (McCabe, 2009). It focuses on reducing the environmental impact of industrial processes and innovative technologies
Words: 4333 - Pages: 18
AirAsia BERHAD MARKETING PLAN No. | CONTENTS | PAGE | 1.0 | Executive Summary | 1-2 | 2.0 | Introduction | 3 | | 2.1 Background and History of AirAsia | 3-4 | | 2.2 Vision Statement | 5 | | 2.3 Mission Statement | 5 | | 2.4 Objectives | 5 | 3.0 | Environmental Analysis | 6 | | 3.1 PESTEL Analysis | 6 | | 3.1.1 Political Factors | 7-8 | | 3.1.2 Economic Factors | 8-9 | | 3.1.3 Social Factors | 9-11 | | 3.1.4 Technological Factors
Words: 18277 - Pages: 74
assistance. We thank Dr. Harm-Jan Steenhuis, for providing advice and encouragement as well as valuable support and assistance throughout the project. Executive Summary Over the last two years of loosing profit, InnoBus has made clear a need for the company to have an effective decision to solve this problem. Negative impacts of the current operation and strategy (or lack thereof), has further emphasized this need. There are several potential solutions for this type of problem; however decisions for
Words: 11321 - Pages: 46
