A PROJECT REPORT ON “CUSTOMER SERVICE WITH REFERENCE TO BIG BAZAAR” In fulfillment of the requirements for Post Graduate Diploma in Business Management (PGDBM) (2009-2011) UNDER THE GUIDANCE OF: Prof. Dr. Seema Girdhar (Marketing Faculty) SUBMITTED TO: SUBMITTED BY: Prof. Dr. Seema Girdhar HARLEEN KAUR (Marketing Faculty) Roll no. - 6005 GURU NANAK INSTITUTE OF MANAGEMENT Road no. 75, Punjabi Bagh, New Delhi-110026 A PROJECT REPORT ON “CUSTOMER SERVICE
Words: 6591 - Pages: 27
Business School, Montpellier, France Abstract Purpose – The purpose of this paper is to investigate the particularities of integrated marketing communication (IMC) in the online environment. Design/methodology/approach – Both secondary and primary data (face-to-face interviews with 29 marketing or communication managers of UK online consumer retail firms) are analysed in order to identify the various meanings of the integrated online marketing communication, the opportunities and challenges raised
Words: 7038 - Pages: 29
of Supply Chain in Petroleum Corporations in India Surajit Roy LPG Operations, Indian Oil Corporation Ltd. Mumbai 400053, India R. S. Dhalla Microbiological Consultants Mumbai 400007, India Abstract Supply chain initiatives have become a critical part of firms operations. Success is increasingly being dictated by how well a company can control its supply base and mitigate supply bottlenecks and liabilities. This paper used inductive and qualitative approaches to explore the salient factors that
Words: 2759 - Pages: 12
implementation of Six Sigma. The expert opinions invited on various issues have been discussed in the context of present scenario. The main consensual issues as prioritised by the experts are top management commitment, developing an effective system for project selection, monitoring and selection of right people, with strong emphasis on training. The experts’ priorities also focus on effective resource management and communication system. Based on the conclusion drawn from the study and literature reviewed
Words: 5129 - Pages: 21
“User acceptance and Behavioral Intention towards using Airtel 3G Mobile Services ’’ By Tasnia Binte Sikder ID: 1120328
Words: 12696 - Pages: 51
TextTell Me a Good Story: Using Narrative Analysis to Examine Information Requirements Interviews during an ERP Implementation Rosío Alvarez University of Massachusetts, Boston Jacqueline Urla University of Massachusetts, Amherst Abstract This paper reports on a participant-observation study examining how clients use narratives to convey information during ERP requirements analysis interviews. Techniques drawn from narrative analysis are used to analyze the structure and content of different
Words: 10893 - Pages: 44
CAUSES OF IMPULSE BUYING IN SUPERMARKETS: CASE STUDY OF SUPERMARKETS ALONG THIKA ROAD SUPERHIGHWAY. BY: PRESENTED TO G. NDUATI A project proposal submitted in partial fulfillment of a degree in International Business Administration (marketing) ABSTARCT The case study will aim at collecting information from respondents on the factors affecting impulse buying. The research design to be used in this study will be descriptive research. CHAPTER
Words: 5079 - Pages: 21
opportunity to work on this project and also for providing a good working ambience for successful completion of this project. I also thank the MARKETING RESEARCH TEAM for giving me an opportunity to conduct market research for DEXELEX belonging to INTENSIVA division of RANBAXY. I would like to express my special gratitude towards my guide Mr. Shoreb Khanduri, who throughout my project has been teacher and supporter for me showing me the right direction during my project. I am highly grateful to all
Words: 2606 - Pages: 11
A study on China and the World Economy of Today: A look at the impact of China’s Global economic integration and Prices. Chapter one: Introduction 1.1 Introduction Since 1978, the People’s Republic of China (PRC) government has stood out in restructuring its economy from a Soviet-style centrally planned economy towards a market-oriented economy nonetheless within the political framework, provided by the Communist Party of China. This system has been called "Socialism with Chinese
Words: 7044 - Pages: 29
Productivity measurement Productivity is a measure of output from a production process per unit of input. Productivity is a measure of the effective use of resources, usually expressed as the ratio of output to input. Productivity is the value of outputs produced (Goods & Services) divided y the value of input resources. It is the quantitative relationship between what we produced and the resources used. So in shortly we can say: Productivity = In general sense productivity is an economic
Words: 3053 - Pages: 13
