MARKETING RESEARCH PROJECT REPORT ON THE IMPACT OF GENDER DIFFRENCES ON JOB SATISFACTION, MENTAL HEALTH AND OCCUPATIONAL STRESS AMONG BANKING EMPLOYEES (Submitted In Partial Fulfillment of the course Marketing Research) Submitted To: |
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rendering other financial services including investment. All such Institutions are financial intermediaries and when they lend, they are known as Non-Banking Financial Intermediaries (NBFIs) or Investment Institutions. Apart from these NBFIs, another part of Indian financial system consists of a large number of privately owned, decentralized, and relatively small-sized financial intermediaries. Most work in different, miniscule niches and make the market more broad-based and competitive. While some
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Quantitative Research Quantitative Research options have been predetermined and a large number of respondents are involved. By definition, measurement must be objective, quantitative and statistically valid. Simply put, it’s about numbers, objective hard data. The sample size for a survey is calculated by statisticians using formulas to determine how large a sample size will be needed from a given population in order to achieve findings with an acceptable degree of accuracy. Generally, researchers seek
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Executive summary Introduction: Indian Telecom sector-At a glance Evolution of the Indian telecom industry Cellular Circles Major Players in Indian Telecom Market National Telecom Policy-2012 Scope of the Project RESEARCH DESIGN Objectives Sample Profile Sources of Data EXECUTIVE SUMMARY The concept of “buying behavior” is of prime importance in marketing and has evolved over the years. It is important to understand consumer buying behavior as it plays a vital
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Scope of the report 1 1.3. Research problems/question 2 1.4. Aims and Objectives 2 2. Method 3 2.1. Methodological considerations and assumptions 3 2.2. Sample considerations 3 2.3. Data collection and framework, and analytical considerations 4 3. Ethical considerations 5 4. Analysis 5 4.1. Descriptives 5 4.2. Regression 7 4.3. T-Test 17 4.4. ANOVA 19 4.5. Correlation 19 5. Findings and Recommendations 21 5.1. Objective 1 21 5.2. Objective 2 & 3 22
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ADMINISTRATION CERTIFICATE OF THE FACULTY GUIDE This is to certify that the project entitled “A STUDY ON CONSUMER BUYING BEHAVIOUR AT TIME TO PURCHASE HERO HONDA BIKE. Submitted in partial fulfillment for the award of the degree of BACHELOR OF BUSINESS ADMINISTRATION TO SOUTH GUJURAT UNIVERSITY, SURAT is a record of bonafide research work carried out by TARANG P PATIL under my supervision and guidance. Signature Project Guide (Prof .H.D.Patel) Signature Co-Ordinator (MRS. DAISY S.T) DECLARATION
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UNDER THE GUIDANCE OF:- Dr. Rajneesh Srivastava SUBMITTED BY:- ABHISHEK KUSHWAHA BBA-5 SEMESTER ROLL NO:- 11072101002 ACKNOWLEDGEMENT I consider myself very fortunate to get the opportunity to conduct the training approval and project assignment by BHARAT SANCHAR NIGAM LIMITED (BSNL). I got opportunity to get a practical exposure into actual environment and it provides me the golden opportunity to make my theoretical concept of Recruitment and selection process in a more clear
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remain competitive in the industry. The riordan group supplies plastic to the aircraft companies and leading other major concerns.Riordan group have branches all over Europe and the European headquarters is at germany.The riordan group holds a major part of the European plastic industry.. (www.Riordan.com) Riordan manufacturing group is a large plastic producer in the plastic industry. In the recent years Riordan is facing problems from the business environment. The political factors like Tax policy
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INSTITUTE OF MANAGENMENT & RESEARCH, KANPUR PRAFACE This project in the out comes of conscious attempt to understand the gap between theories and real life aspects of business. In actual theories are too good to be followed. Industrial interface through summer training has been made compulsory for the fulfillment of P.G.B.D.M. course so that student get geared up to take a deep plunge on the corporate world. This project is the culmination of my odyssey of my two month of exclusive study
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Contents: Executive Summary Terms of reference Kodak company history Employee viewpoint Section 1 Rebranding Examples of rebranding fails London Olympics Tropicana Example of rebranding success Influence of alternatives Section 2 Research Exploratory research Focus groups In-depth interview Projective techniques Descriptive research Surveys Observations Panels Primary research recommendations Why use market research Why Kodak need to conduct primary research Results and conclusions
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