industry has shown the ability to sustain itself as a profitable industry in many spheres over-powering the traditional dominance exercised by agriculture. This trend is witnessed all over the world. 1.2 OBJECTIVES: The objectives of making this project are as follows: * Firstly to do an in depth study of the dairy industry in India
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WORLD RESOURCES INSTITUTE What Works Case Study WHAT WORKS: AKASHGANGA'S IT TOOLS FOR THE INDIAN DAIRY INDUSTRY Using IT to increase efficiency in rural dairy cooperatives AJAY SHARMA AKHILESH YADAV August 2003 SUPPORT FOR THIS DIGITAL DIVIDEND “WHAT WORKS” CASE STUDY PROVIDED BY: THE MICROENTERPRISE DEVELOPMENT DIVISION OF THE UNITED STATES AGENCY FOR INTERNATIONAL DEVELOPMENT (USAID), THROUGH THE SEEP NETWORK'S PRACTITIONER LEARNING PROGRAM THE DIGITAL DIVIDEND “WHAT WORKS” CASE
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Study Report An insight into the integrated marketing strategy behind the iconic Indian brand with the longest running ad-campaign. ACKNOWLEDGEMENT We would like to express the deepest appreciation to our Project guide and mentor Dr. S K Jain, Delhi School of Economics, who has the attitude and substance of a genius: he convincingly conveyed a spirit of adventure in regard to project, and an excitement in regard to teaching. Without his guidance and persistent help this project would not
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