P3 Market Research In this section of Unit 3 I will be discussing Apple and how they conduct their market research. Market research is when a business/organisation goes out and gathers information about customers’ wants and needs. Primary research is a type of market research, its research that has been gathered first hand by the person or group conducting the research i.e. surveys, focus groups or observations. Secondary research is another type of research that involves getting your information
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address books, schedule management, and so on. Blackberry’s phones were stylish and revolutionary with high technologies and lots of tools in that period. However, there are few opportunities to see those who are using it recently. People shifted to iPhones or smartphones of other companies, such as, Samsung, LG, and Nokia. Then, why is not blackberry popular anymore? Are there any exact reasons or factors for that it failed in the market? These questions are important and necessary for the company
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SWOT Analysis of Apple, Inc. Name Institution Affiliation SWOT Analysis of Apple, Inc. Company Overview: Apple Inc. Apple Inc. was co-founded by Steve Jobs and Steve Wozniak on April 1, 1976 (Johnson, 2012). Originally, the duo sought to develop a simple micro-computer board that could be offered to small and businesses. However, since its conception, Apple exhibited unprecedented growth in the ICT industry with its initial products, including Apple I, Apple II and Macintosh becoming the first commercially
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05/21/2013 APPLE’S CASE ANALYSIS Apple Inc. (Apple) was established by Steve Jobs and Steve Wozniak in 1976. The company’s mission to make modernizing and promotion of personal computers, portable digital music players, mobile communication and media devices. Apple’s product was designed to cutting edge, designed beautifully, and easy use. The company product desktops and convenient personal computers ,associated devices, hardware and software. Apple has already developed the core devices
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143.1 billon in 2011 considerably 13% more than previous year(annual report of Samsung 2012).Samsung operates in intense competition from growing number of competitors .All of them have strong brand equity such as LG electronics ,Whirlpool ,Nokia ,Apple and Sony. Among its several products single galaxy s devises has been huge success for Samsung.It announces that it had sold 20 million units Galaxy S !! devices since April 2011 lunch and until October of this year it had sold 30 million Galaxy devices
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Environmental Analysis: SWOT analysis Strength: 1. Customer loyalty combined with expanding closed ecosystem 2. Apple is a leading innovator in mobile device technology 3. Strong financial performance ($10,000,000,000 cash, gross profit margin 43.9% and no debt) 4. Brand reputation 5. Retail stores 6. Strong marketing and advertising teams. Weaknesses: 1. High price 2. Incompatibility with different OS 3. Decreasing market share 4. Patent infringements 5. Further changes in management
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holds a good position in the business market, competition in this realm is increasing rapidly. In fact, in a recent study conducted by J.D. Power and Associates, polling customers who use their smart phones primarily for business purposes were polled, iPhone outclassed Blackberry (JD Power and Associates, 2009). The results of this poll are indicative of the increased competition in the
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Task 1 In this report I am going to write what is brand and branding and explain what is meant by brand promotion and include examples. Then I’m going to choose two businesses and write a bit of their background information. Brand is a name, term, design, symbol, or any other feature that recognizes one seller's product different from those of other sellers, for instance L’Oreal because L’Oreal is really different to other cosmetic companies. L’Oreal lunch’s new products ever year which attracts
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holds a good position in the business market, competition in this realm is increasing rapidly. In fact, in a recent study conducted by J.D. Power and Associates, polling customers who use their smart phones primarily for business purposes were polled, iPhone outclassed Blackberry (JD Power and Associates, 2009). The results of this poll are indicative of the increased competition in the
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For the past decade, Apple Inc. has been at the forefront of innovation in the modern age. Fierce leadership, tactical business strategies and a clear and focused vision has led to the creation of unrivaled and unique innovative products, such as the iPod, iPhone, and iPad. Much of the success of Apple has been contributed to the late Apple Inc. co-founder, Steve Jobs; however almost two years after his death, many find themselves speculating whether Apple can stay at the forefront of innovation
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